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2phevs & Stampee
Thanks for the info :)
I know you'll have researched this in great depth 2phevs, but I'm now very confused dot com :(
"On the US network side LOTM
Mirriad have agreements with
TelevisUnivision (announced April23)
AMC (announced Oct23 just cut and paste description of network in the RNS and it will confirm its AMC)
Paramount (announced Nov23 just cut and paste description of network in the RNS and it will confirm its Paramount)
WarnerBros Discovery (announced Mar24 just cut and paste description of network in the RNS and it will confirm its WarnerBros Discovery after you research the subscriber numbers globally compared to Disney)
Hallmark been continuous very a good few years"
-------------------------
Paramount = 16%
But the numbers given were 8% prior to 16th Nov, then to 15% with that announcement.
The 6th Dec announcement didn't have numbers in it just ....
"Mirriad, the leading in-content advertising company, today provides a new update on supply-side momentum in the US and Latin America, highlighted by a further two new master service agreements* ("MSAs") and an expansion of scope with an existing US partner, alongside a notable increase in partner-driven sales activity."
Then in 24 Jan 2024 Trading update it states that the number is now roughly 25% - which can only have come from those signed on 6th Dec. Ie the 10% gain
Finally the 4th March one takes us to about 40%.
Which is why I'm really lost now :(
Because to go strictly by the numbers they've provided you'd be wrong. If your right then the numbers they've posted mean very little & can be broken down into sub parts of those businesses signing up!
LOTM
You can see the quality and speciality of Triplelift having a lot less share compared to Pubmatic but 30% more mcap LOTM thanks Stampee
Mirriad 10.4 million £
Wow we have alot of catching up 🚀
Triplelift 1.4 billion $
Pubmatic worth 1.14 billion $
Sorry LOTM missed this Crown is now Hallmark and if you look on the latest Mirriad showreel it shows A+E Networks so that completes the 8%
Just need Disney NBCU and Fox (hopefully in that order) now to complete the 100% coverage
Maybe with a bit of luck the Microsoft announcement will be Xandr and therefore Netflix afterwards
Have a good weekend digging LOTM
Mirriad work with loads of US ad agencys LOTM
This gets Mirriad tied up with other US Networks a lot too on the manual side of things that'll make up any other differences on the initial 8%
So 8% up to Sept 23
9 % up to Nov 23
25% up to Mar 24
40% as of now
Hopefully makes sense LOTM
On the US network side LOTM
Mirriad have agreements with
TelevisUnivision (announced April23)
AMC (announced Oct23 just cut and paste description of network in the RNS and it will confirm its AMC)
Paramount (announced Nov23 just cut and paste description of network in the RNS and it will confirm its Paramount)
WarnerBros Discovery (announced Mar24 just cut and paste description of network in the RNS and it will confirm its WarnerBros Discovery after you research the subscriber numbers globally compared to Disney)
Hallmark been continuous very a good few years
Hope this helps LOTM
Great to see you're really digging in here LOTM
It's a shame you missed the verbal webinar which stated the $25 mill rev per US super major/Tier1..
Triplelift are an SSP exchange as well as a direct SSP...they do specialised unique super quality ad formats uniquely programmatically which is what makes them such a great fit for Mirriad they are definitely in the top 10 for TV when the exchange business through Google 360 and The Trade Desk are taken into account...
They're 7th on this list which also shows its USP and its detractors (for balance)
https://www.playwire.com/blog/top-10-ssps#TripleLift
Bit more on Triplelift from the independent playwire
https://www.playwire.com/ad-tech-ecosystem/triplelift#:~:text=TripleLift%20is%20a%20premier%20SSP,to%20publishers%20of%20all%20sizes.
Pubmatic are the largest market share with 79.4% and do around 16 trillion impressions per month so market being 20 trillion a month gives Triplelift at 2 trillion a month around 10% however Pubmatic serves mostly SME's for a quick buck whereas Triplelift serve large and Enterprise clients with specialist ad formats again a perfect fit for Mirriads specialised products
Hopefully that helps with understanding the Triplelift choice also Triplelift tried to do VPP back in 2021 and have now chosen Mirriad instead probably after a long time testing.
Hopefully this helps LOTM
Hi 2phevs,
I should have looked & found this earlier (I only went looking for it when you'd referenced it somewhere in all the posts).
Slide 15 is one of the key ones.
I just hate it when they (companies in general) say things that are on the edge of being complete & utter lies. Here is a prime example
Supply (breakdown) of content providers - "Working with five of the top ten. Four more in dialogue"
So that makes you think they have agreements in place with 5 of the top 10 & are talking to 4 more. Completely wrong because
NBCU = 22% Paramount = 16% Fox Corp = 16% Walt Disney = 10% Discovery = 7% Warner Media = 7%
Univision = 3% A+E = 3% Crown Media = 2 % AMC Network = 1%
Is the list of the top 10, take the bottom 4 & that comes to a 9% share which is more than the 8% share Mirriad had prior to the 16th November announcement, so how on earth can they claim to be working with 5 of them!
That announcement means they signed up either Discovery = 7% or Warner Media = 7% to move from 8% to 15%.
The 6th December announcement would indicate that it was Walt Disney = 10% simply by the 25% number in the 24th Jan announcement (although I'm not totally convinced it is)
The 4th March announcement means they signed Paramount = 16% or Fox Corp = 16% & I'm guessing it was Fox & that they are still in negotiations with Paramount & that deal maybe announced in the near future.
Which would give them 4 of the top 6 with NBCU = 22% as the big missing standout. Now there's quite a gap between 22% & 16% I wonder how much that gap would need to close before NBCU realise the risk to there position at the top is at risk by not adopting Mirriad's advertising offering ?
I also don't see Triplelift even mentioned on the Programmatic top 15 list.
I think there is a lot of Investor updating for the company to do.
LOTM
Hi 2phevs,
I think that 329,792 trade is actually a sell to be honest.
I was hoping for lower, but each passing day carries with it risk, so I ended up buying 75,000 just before the close.
I still have some cash left for next week & I intend to free up more then to get me to at least 500,000 by the end of next week, which is half way to my initial target.
Have a good weekend
LOTM
Well GL LOTM it seems someone pounced the minute the bid ask dropped for 300k shares so some careful accumulators out there
Thanks 2phevs for your input :)
I've freed up some more cash so I'm ready to buy more, but just holding off hoping the price might get better for me in the meantime as lower price = more shares :)
LOTM
Strange to be down today thought I'd show you a little de ja vue from Stephan's screenshot of a webinar he was having with some senior execs at Microsoft This one I found today with the same MSFT Exec Steve Jarvis with head guy at Abnormal Security $4 bill valuation against Mirriads lowly £10 mill but the screen looks the same can't wait to find out what they were talking about with Stephan
Have a look....
https://www.linkedin.com/posts/sjarvis007_microsoftmarketplace-emailsecurity-cybersecurity-activity-7183781601124753411-OZd3?utm_source=share&utm_medium=member_desktop
As I understand it LOTM on the manual side of things Mirriad and content provider sell the campaign to the brand and Mirriad get a set 25% would imagine the brand pays Mirriad and the content providers separately.
And I believe from last years August webinar it's the same margin split for programmatic and would hope Triplelift and others take a commission from the Brand on payment then payment is made to the content provider and Mirriad 30 days after a bit like online auction houses do which programmatic platforms basically are with a few extra benefits bolted on
Hi 2phevs,
I'm working away on the financial model.
My question to you is this, where in the chain do Mirriad get paid ?
Do they at anytime get paid by the advertisers ahead of an ad campaign starting, or is that money going to the content providers 1st of all & then once they get paid, they then pay Mirriad there fee accordingly. I'm guessing we are at the back end of the chain & therefore if the ad campaign starts in June, it is likely to be August if not September before the cash hits Mirriad's bank account.
Thanks
LOTM
By the way it looks like the Bots have arrived to start trading the stock !
Someone wrote, doing a trillion a day, or a week, month? Or year ? A trillion...we are all gonna see these advertisements , unless we put our heads in the sand.
Mirriad just going from strength to strength 💪
From a few days ago in "The Baxters" on Prime and if you look at Stephans last 2 linkedin posts they both feature a Prime box virtually placed example
https://productplacementblog.com/tv-series/w-hotel-and-lincoln-billboard-in-the-baxters-s03e03-a-sisters-trip-2024/
Btw, 2.26p is good I think, someone had 1.5M at 2.4p a few days ago.
Well done LOTM.
I’m travelling over the next few days so will be offline, fill your boots!!
However, next week I’ll have the hoover out.
GL LOTM let's keep the researching and dialogue going here
Just added another 100K just before the close again at 2.26p
LOTM
Hmm so I'm going to be competing with Mozax regarding stock then :( that's not going to help either of us get them as cheaply as possible !
I've just added another 50,000 at 2.26p not the price I really want to be paying (15:36:11) in the meantime.
Just need to keep freeing up funds from elsewhere at the same time.
GLA
LOTM
I've seen a few of those prime boxes inserted into TV shows recently on product placement blog Website
That 10.08 400k at 226 probably at buy too Mozax 5p above previous small sells