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Shows some Uber Eats virtual billboards in a show called Joko & Klaus aired 14th May 2024
Schwarz tells new business : "Due to the very short marketing lead time of around two to three weeks before broadcast, virtual placements enable us to integrate brands into their desired program or show at short notice and still guarantee a unique proximity to the format. On top of that This saves us long lead times and complex productions - and, taking the editorial context into account, we also enable a high degree of flexibility when selecting the motif or the product to be advertised." Schwarz continues that we are seeing increasing demand from the advertising market to supplement classic campaign flights with virtual placements. According to Seven.One Ad Factory, it has now implemented around 30 projects.
“The range of formats in which we can integrate virtual placements both on our channels and on our streaming platform Joyn has grown significantly and now offers our advertising customers a large selection of genres,” says Schwarz, who wants to further expand the repertoire. "Our daily formats in Sat.1's early evening program, for example, offer promising potential, with which we can serve customers over longer campaign periods. We also want to gradually expand the forms of virtual placements."
https://www.new-business.de/_rubric/detail.php?rubric=MEDIEN&nr=811491
Now done a linkedin post about it and not
Sorry blooming phones
even a sniff from Mirriad about it #MATESRATES
Here's the link and there's a link to the press release in the comments
https://www.linkedin.com/posts/sevenone-entertainment_virtuelle-plakate-flyer-und-papier-t%C3%BCten-activity-7198966105497825281-K02J?utm_source=share&utm_medium=member_android
Can you explain what Ad Factory have to do with Mirriad ?
This from the.press release
In the former, in the last episode on May 14, 2024, several large posters from Uber Eats were subsequently integrated into the show setting using AI-supported technology. To this end, the ProSiebenSat.1 creative marketer Seven.One Ad Factory worked with the agency Brandplace GmbH and the British AI company Mirriad Advertising. In addition to virtual City Light posters and banners at Joko & Klaas against ProSieben, virtually integrated flyers and a virtual paper bag from the advertiser were also visible at The Voice Kids. The virtual placements can also be seen for the first time on the Joyn streaming platform in the VoD area. The Uber Eats placements will run in the ProSiebenSat.1 formats until June 2024.
The Ad Factory are a subsidiary of ProSiebenSat.1 one of the 2 biggest networks in Germany the other being RTL Bentley43
Here's an article from a few months ago explaining how the 2 companies are combining Ad Stacks through Ad Factory so basically Ad Factory are the biggest Ad Stack in Germany now
https://videoweek.com/2024/02/22/rtl-and-prosieben-combine-ad-tech-stacks-in-latest-push-for-european-collaboration/
Brilliant thank you you’re certainly well researched.
The EGM is tomorrow I hope it’s followed by some decent news.
Hi Bentley43,
Yes 2phevs is extremely well researched on how everything is put together. That's for sure
LOTM
Sadly, so many well resesrched individuals on BIDS were posting like 2phevs. How they managed to get who we were then signed up to and response rate and so much insider technicals call it what they did. It's literally what 2phevs posts.
It all amounted to fck all in the end. Absolute fck all. And hence why i bring it to light here. 2phev would have realised by now and just seems desperate to sell.
2phevs ramped this back in the day some 20 posts a day, copy and paste articles from random places. Then he SOLD citing a "better" company and how Miri wasn't up to scratch. He has nothing to lose doing it again. Once he breaks even he will simply Sell,stop posting and vanish.
Dyor
And worth remembering when 2phevs and LOTM were encouraging buyers several weeks ago above 2p pumping the LinkedIn nonsense which mirriad has been doing for years and not on RNS as immaterial. I said a raise needed and 2phevs particularly scolding and the numpty was taking about invoice financing and someone who worked for such a co liked a post of Stephan’s I mean it’s hilarious. Here he is back pumping as over £50k down. Has no self awareness and LOTM just as bad it seems.
Sadly A mill it seems I got caught up in the August 23 webinar a year to early and all the agreements rapidly coming into sight in many forms of publicly available formats which I was researching and posting for what I thought was to the benefit of potentially interested new parties..
For what's it worth Ryff was the competitor I suddenly I came across after quickly going all in on Mirriad who rubbed shoulders with TelevisUnivision last September in a fireside chat which felt like rubbing Mirriads nose in it so I quickly and actually transparently to this BB derisked and decided to do more research on them I noticed they spouted 90,000 hrs of content after checking it out it was actually just the ITV total content they had access to then I checked their glassdoor reviews SHOCKING so after a couple of weeks of extra DD I went back all in again transparently on this BB and have been here ever since
All I can say is they company has a lot more partners a lot more MSFT collaboration a lot more AMZN something there's a lot more PP everywhere a lot more security infrastructure and a lot more to come with over £10 mill cash and a mcap of £13 mill
Green boxed one personal attacker already A_milli so same for you I'm afraid