YouGov Regulatory News (YOU)

21 November 2019

YouGov plc ("YouGov" or "the Company")

Vesting of Long Term Incentive Plan

YouGov, the international research and data analytics group, announces that its Remuneration Committee has resolved that the performance conditions attaching to the Company's Long Term Incentive Plan 2014 (the "LTIP 2014") announced on 13 October 2014 have been satisfied and the LTIP 2014 Awards (the "Awards") will vest in full on 25 November 2019.

The LTIP 2014 performance conditions related to compound annual growth in earnings per share, average adjusted operating margin performance, and share price growth for the five year period ending 31 July 2019. The Awards relate to 6,725,407 nil cost options over Ordinary Shares. The holders of the Awards will be able to exercise their rights to acquire YouGov shares at any time up to December 2025, 2026 or 2027 dependent on the Award date of grant.

Settlement of the LTIP 2014 Awards will be met using Ordinary Shares that are held by the YouGov Employee Benefit Trust and a Block Listing. In preparation for the vesting, application has been made to the London Stock Exchange for admission to AIM for a Block Listing in respect of 2,500,000 Ordinary Shares of 0.2p each (the "Block Listing"). The Block Listing relates to shares that will be issued from time to time in accordance with the exercises under the LTIP 2014. Shares under this Block Listing will rank pari passu with existing Ordinary Shares. It is anticipated that admission of the Block Listing will take place on 26 November 2019.

Enquiries

YouGov plc

Tilly Heald (Company Secretary)

+44 (0)20 7012 6000

Numis (Nomad and broker)

Nick Westlake / Matthew Lewis / Hugo Rubinstein

+44 (0)20 7260 1000

FTI Consulting

Charles Palmer / Leah Dudley

+44 (0)20 7831 3113