Velocity Comp Regulatory News (VEL)

7 Jun 2007 07:02

Velti PLC07 June 2007 FOR IMMEDIATE RELEASE 7 June 2007 Velti plc NEW PRODUCT LAUNCH AND SUCCESSFUL TRIALS WITH KEY CUSTOMERS AND INVESTOR COMPANY VISIT Velti plc ("Velti" or "the Company"; LSE-AIM: VEL), a leading provider of mobileplatforms, applications and services for advertising agencies and mobileoperators, is hosting a company visit today by institutional investors. Thepurpose of the visit is to brief investors on the Company's underlyingtechnology and products including its new mobile marketing platform V3.5 whichis being announced today (see below). No new financial information will beprovided. NEW PRODUCT LAUNCH AND SUCCESSFUL TRIALS WITH KEY CUSTOMERS Velti announces today the launch of version 3.5 of its Mobile Marketing Platform("MMP") used for planning, creating, managing and monitoring mobile marketingand advertising campaigns. The new version of the MMP is already being used for managing the mobilecampaigns of one existing and three new customers: Real Networks, a world leader in digital media services (Rapsody) and software (RealPlayer) is using Velti's platform to support mobile campaigns andpromotions for multiple brands through loyalty points that can be redeemed formobile content and services. PepsiCo Inc.'s Tasty Foods, is currently running a promotional campaign for itsLays brand, which aims to promote brand awareness and its sponsorship ofRonaldinho, the Barcelona mid-fielder. Its "Play Ball!" campaign is beingpromoted on approximately 15 million potato chip packets, in which participantstake part by sending a text message. LVMH's Hennessy, a world leading cognac brand has created mobile community andalerts through Velti's platform around it's "Art of Mixing" campaign to supportindependent musicians and to promote its brand. Q-Telecom, an existing customer, is running its mobile marketing campaignthrough Velti which has designed and developed its "Vroom" mobile promotions topromote the company's brand name, increase revenues, differentiate from thecompetition and reinforce the brand's image. Incorporating more than 60 built-in campaign templates that model above andbelow the line activities, Velti's MMP enables the design and launch ofcampaigns in hours rather than weeks, with significant cost savings. It includesadvanced proprietary technology, powerful reporting tools and performanceindicators, for use by major mobile operators, advertising agencies, enterprisesand brand owners. It enables the rapid and cost effective creation ofpermission-based ('opt in'), multi-level mobile marketing campaigns includingfull cycle campaign planning, execution and monitoring across mobile marketing,advertising and content delivery activities. The new platform includesadditional mobile marketing activities such as location aware and proximitysolutions, retail couponing, inventory and traffic alerts, user generatedcontent applications and virtual world to mobile interaction. Alexandros Moukas, Chief Executive Officer said: "We are launching the new version of our Mobile Marketing Platform at a timewhen mobile marketing expenditure is expected to grow rapidly in both Europe andNorth America. Our new MMP has been designed specifically for use by advertisersand marketing people and will make it significantly easier, quicker and morecost effective to run mobile marketing campaigns across a range of mobile phoneservice providers." EndsCONTACTS Velti:Alexandros Moukas, Chief Executive +44 (0) 20 7633 5000OfficerPantelis Papageorgiou, Director ofFinance Bankside: +44 (0) 20 7367 8888Simon Bloomfield or Steve Liebmann Oriel Securities: +44 (0) 20 7710 7600Andrew Edwards About Velti Founded in 2000, Velti is a leading mobile platforms and services provider thatenables mobile advertising, marketing and mobile content. With offices inLondon, New York, Boston, Athens and Sofia, Velti is already serving customersin 10 countries including leading mobile network operators, advertising agenciesand media groups. Velti, which currently employs more than 190 people, 110 ofwhom are software engineers, is a publicly traded company listed on the LondonStock Exchange (AIM) with sustainable growth in revenues and profits. This information is provided by RNS The company news service from the London Stock Exchange