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Market Cap: £8.20m
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Acquisition of Ad Infuse

12 May 2009 12:00

RNS Number : 1030S
Velti PLC
12 May 2009
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For Immediate Release

Tuesday,Β 12thΒ MayΒ 2009

Velti plc

VELTI ACQUIRES AD INFUSE

Strategic Acquisition IncreasesΒ Velti'sΒ Global Footprint

San Francisco andΒ LondonΒ -Β 12thΒ MayΒ 2009Β -Β Velti (LSE:VEL), announced today that itΒ hasΒ acquiredΒ Ad Infuse Inc.,Β theΒ leader in personalisedΒ mobile advertising,Β further expandingΒ Velti's position asΒ theΒ world'sΒ largest mobile marketingΒ and advertisingΒ company by revenues,Β profitability andΒ global reach,Β and will enable the company to strengthen itsΒ position in the US marketΒ and sustain its growth over the coming years.Β VeltiΒ willΒ immediatelyΒ integrateΒ AdΒ Infuse'sΒ first-classΒ management team, award-winning technologyΒ and prestigious customer baseΒ into itsΒ globalΒ operations.Β 

"The acquisition of AdΒ Infuse will broaden our US team and enhance our global product offering. Mobile advertising and marketing continues to enjoy significant growth even in today's environment: theΒ marketingΒ landscape is changing and mobile is theΒ catalyst for this.Β Velti is pioneering the way that mobile impacts upon the worlds of advertising and marketing,"Β saidΒ Alex Moukas,Β CEO ofΒ Velti.Β "ThisΒ transactionΒ provides us with aΒ provenΒ management team;Β a strong client base and proven technologyΒ that will help usΒ furtherΒ accelerate ourΒ globalΒ growth."Β 

The integration ofΒ AdΒ Infuse'sΒ personalisationΒ and ad routing/servingΒ technology withinΒ Velti'sΒ Mobile Marketing Platform (MMP)Β willΒ allow advertising agencies toΒ utiliseΒ the industry's only end-to-end solution forΒ mobileΒ media planning, campaign management,Β optimisation,Β execution, analyticsΒ and hostingΒ of mobile advertising and marketing campaigns. This new offering addresses a key problem that advertising agenciesΒ currently faceΒ of having to communicate with multiple suppliers to run an integrated campaign. Additionally,Β Velti'sΒ enhancedΒ platform will provideΒ a single point for:Β media planning across quality mobile inventory providers;Β tracking across any media channel that converts to mobile (includingΒ TV, print, outdoor);Β post-responseΒ interactivity withΒ overΒ 90Β provenΒ scenarios;Β andΒ creative mediaΒ utilisationΒ includingΒ rich content,Β such asΒ mobile Internet sites, applications, gamesΒ and video.

TheΒ integrated company willΒ compriseΒ over 400 peopleΒ acrossΒ itsΒ operationsΒ inΒ the US, Europe, China, IndiaΒ andΒ Middle East.Β Velti isΒ alreadyΒ the world's largest mobileΒ advertising andΒ marketing company with operations inΒ 35Β countriesΒ aΒ reachΒ of overΒ twoΒ billion consumersΒ andΒ some of the world's leadingΒ advertisingΒ and mediaΒ agencies,Β brands,Β operatorsΒ and publishersΒ as its customers, these include:Β Microsoft, Disney, Unilever, Orange,Β Singtel, MasterCardΒ andΒ CBS.Β 

Velti recently announced strong 2008 organic revenue (up 164% on 2007) and profits growth: sales reached $70 million, with an EBITDA of $17 million. Revenues in the first quarter of 2009 are expected to be more than 50% higher than Q1 2008. Velti's balance sheet continues to demonstrate strong cash and net assets positions and the company will fund the acquisition in cash using existing and pre-arranged resources. Management expects that following modest dilution in 2009, the transaction will be EPS enhancing in 2010, the first full year after closing. Ad Infuse' s leading mobile ad serving and routing technology platforms enable advertisers, publishers, brands, and operators to place mobile ads on multiple networks and manage them in real-time. Ad Infuse works with leading advertisers, publishers, and operators in the US and Europe, including: Procter & Gamble, Dell, AT&T, Disney, Swisscom, France Telecom, Orange and Microsoft.

Brian Cowley,Β AdΒ Infuse'sΒ CEO,Β will assume the position of General Manager of Velti North America,Β heΒ added:Β "This deal providesΒ existing andΒ prospectiveΒ customers with the mostΒ completeΒ solutionΒ available. We will beΒ deliveringΒ even more compelling options forΒ advertisers, brands, publishers, and operators."

ENDS

About Velti

VeltiΒ is theΒ world's leadingΒ mobile marketingΒ and advertising company. With operations inΒ 35Β countries,Β VeltiΒ canΒ reach an estimatedΒ twoΒ billion consumers.Β Velti was founded in 2000 and it has been at the heart of the global mobile industry ever since, providing some of the world's biggest companies with the technology platform and support to deliver innovative mobile campaigns to their customers. Whatever the goal of a mobile campaign: to raiseΒ brand awareness; acquire new customers; inspire loyalty or directly drive revenues - VeltiΒ helpsΒ brands, advertisers, media agencies, publishers,Β and operatorsΒ toΒ meetΒ theirΒ business objectives.Β For more information, visitΒ www.velti.com.Β 

About Ad Infuse

Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue.

For more information about Ad Infuse, please visitΒ http://www.adinfuse.com.

ContactsΒ 

Corporate Inquires

Nick Miles, PR Manager

Velti, London

nmiles@velti.com

+44 (0)207 633 5034

Financial Inquiries

Simon BloomfieldΒ /Β Steve Liebmann

simon.bloomfield@bankside.com

steve.liebmann@bankside.com

+44 (0)207 367 8861

BanksideΒ Consultants for Velti

Sarah Wharry

sarah.wharry@rbccm.com

+44 (0)207 653 4667

RBC Capital Markets for Velti

Media Inquires

Steve Ortley, US Contact

sortley@webershandwick.com

+1.212.445.8470

WeberΒ ShandwickΒ for Velti

This information is provided by RNS
The company news service from the London Stock Exchange
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