Velocity Comp Regulatory News (VEL)

January 28, 2011

Velti Announces Pricing of Initial Public Offering

Dublin, Ireland and San Francisco, CA - Velti plc ('Velti' or 'the Company'), a leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced that it has priced its initial public offering in the United States of 12,518,008 ordinary shares at a price to the public of $12.00 per share. Of the ordinary shares sold in the offering, Velti is offering 11,092,300 shares and selling shareholders are offering 1,425,708 shares. In addition, Velti and the selling shareholders have granted the underwriters a 30-day option to purchase up to an additional 1,877,700 ordinary shares to cover over-allotments, if any. The shares will begin trading on the NASDAQ Global Select Market on January 28, 2011 under the symbol "VELT."

Jefferies & Company, Inc. are acting as the sole book-running lead manager for the offering. Needham & Company LLC, RBC Capital Markets Corp., Canaccord Genuity Inc., and ThinkEquity LLC are acting as co-managers.

A registration statement relating to this offering was declared effective by the Securities and Exchange Commission on January 27, 2011. This offering is being made solely by means of a written prospectus forming part of the effective registration statement. Copies of the final prospectus relating to the offering may be obtained, when available, from: Jefferies & Company, Inc., Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, telephone: (877) 547-6340, email: Prospectus_Department@Jefferies.com.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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About Velti

Velti is a provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media to implement campaigns by communicating with and engaging consumers via their mobile devices. Velti is a publicly-held corporation based in Jersey and trades on NASDAQ Global Select Market under the symbol VELT and on the London Stock Exchange's AIM under the symbol VEL.