Velocity Comp Regulatory News (VEL)

For Immediate Release January 12, 2011

Velti Plc("Velti" or the "Company")

Velti Files Eighth Amendment to Form F-1

Dublin, Ireland - Velti plc ('Velti' or 'the Company'), a leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced that it has filed a Eighth amendment to its registration statement on Form F-1 previously filed with the United States Securities and Exchange Commission and is commencing its proposed initial public offering of its ordinary shares.

The offering will consist of 11,092,300 ordinary shares to be sold by the company and 1,425,708 ordinary shares to be sold by certain of its shareholders, at an estimated price range of $9.00 to $11.00 per share. The underwriters have the option to purchase from the company and the selling shareholders up to an additional 1,407,700 and 470,000 ordinary shares respectively, on the same terms and conditions, to cover over-allotments, if any.

Jefferies & Company, Inc. will act as sole book-running manager for the offering with RBC Capital Markets Corporation and Needham & Company, LLC acting as co-lead managers, and Cannacord Genuity and ThinkEquity LLC acting as co-managers.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities, in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. The offering will be made only by means of a prospectus.

A copy of the registration statement can be accessed through the Securities and Exchange Commission's web site at www.sec.gov. A written preliminary prospectus related to the offering may be obtained, when available, from the prospectus department of:

Jefferies & Company, Inc., Equity Syndicate Middle Office, Attn: Stephen M. Ficara, 520 Madison Avenue, 12th Floor, New York, NY 10022 (telephone: 212-284-3418/email: sficara@jefferies.com)

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About Velti

Velti is a provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media to implement campaigns by communicating with and engaging consumers via their mobile devices. Velti is a publicly-held corporation based in Jersey and trades on the London Stock Exchange's AIM under the symbol VEL.

Forward-Looking Statements

This press release and related comments by our management, contain forward-looking statements that reflect our current expectations and views of future events. These forward-looking statements can be identified by words or phrases such as ''may,'' ''will,'' ''expect,'' ''should,'' ''anticipate,'' ''aim,'' ''estimate,'' ''intend,'' ''plan,'' ''believe,'' ''is/are likely to'' or other similar expressions. We have based these forward-looking statements largely on current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Although we believe that we have a reasonable basis for each such forward-looking statement, we caution you that these statements are based on our projections of the future that are subject to known and unknown risks and uncertainties and other factors that may cause our actual results, level of activity or performance expressed or implied by these forward-looking statements, to differ materially due to a variety of factors. These factors include, among other things, our ability to: complete the public offering within the estimated price range; manage evolving pricing models in our business, which are primarily based on software as a service; keep pace with technological developments and compete against potential new entrants, who may be much larger and better funded; resolve the material weaknesses in our internal control over financial reporting; achieve the anticipated benefits of our acquisitions; continue our global business while expanding into new geographic regions; benefit from expected growth in general in the market for mobile marketing and advertising services; retain existing customers and attract new ones; protect our intellectual property rights; and comply with new and modified regulations in the jurisdictions in which we conduct business.