S4 Cap. Regulatory News (SFOR)

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3 December 2018

S4 CAPITAL PLC

("S4 Capital" or the "Company")

Response to press speculation

The Board of the Company notes the recent press speculation and confirms that it is in advanced discussions in relation to the potential acquisition of MightyHive, Inc. (the "Potential Transaction").

The Potential Transaction, if consummated, would be in line with the Company's stated strategy of creating a new era, new media solution embracing data, content and technology in an always-on environment for global, multi-national, regional and local clients and for millennial-driven digital brands.

There can be no certainty as to whether the Potential Transaction will occur. Further announcements will be made as appropriate.

This announcement contains inside information.

Sir Martin Sorrell, Executive ChairmanS4 Capital plc, 12 St James' Place, London SW1A 1NXLEI 21380068SP9V65KPQN68

IMPORTANT INFORMATION

Dowgate Capital Limited, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority (the "FCA"), is acting for S4 Capital plc in connection with the proposals set out in this announcement and for no one else and will not be responsible to anyone other than S4 Capital plc for providing the protections afforded to their clients or for providing advice in relation to this announcement or any matters referred to herein.

HSBC Bank plc, which is authorised and regulated in the United Kingdom by the Prudential Regulation Authority and the FCA, is acting for S4 Capital plc in connection with the proposals set out in this announcement and for no one else and will not be responsible to anyone other than S4 Capital plc for providing the protections afforded to their clients or for providing advice in relation to this announcement or any matters referred to herein.

No representation or warranty, express or implied, is made by Dowgate Capital Limited or HSBC Bank plc as to the contents of this announcement, or for the omission of any material from this announcement. Neither Dowgate Capital Limited nor HSBC Bank plc has authorised the contents of, or any part of, this announcement and no liability whatsoever is accepted by Dowgate Capital Limited or HSBC Bank plc for the accuracy of any information or opinions contained in this document or for the omission of any information from this announcement.