Personal Group Regulatory News (PGH)

2 March 2022

Personal Group Holdings Plc

("the Company" or "Group")

Appointment of Hon Colonel Dame Kelly Holmes MBE (mil) as Chief Wellbeing Ambassador

and

Extension of wellbeing capabilities on Hapi with new 'Transform' module

Personal Group Holdings Plc (AIM: PGH), the workforce benefits and services provider, is delighted to announce the appointment of Hon Colonel Dame Kelly Holmes MBE (mil), Double Olympic Champion, as the Group's Chief Wellbeing Ambassador. Aligned with this appointment the Company is also significantly extending the wellbeing offering available on its workforce benefits platform, Hapi, with content which Dame Kelly has helped shape.

Chief Wellbeing Ambassador

For many years, Personal Group has been increasingly focused on supporting the wellbeing of workforces - both our own team and the customers we serve - encouraging them to thrive at work and in life. In the next great stride forward in this mission we are thrilled to be appointing Dame Kelly as our Chief Wellbeing Ambassador for this year. She is our inspiration for proving what determination, resilience and taking responsibility for your own mental and physical wellbeing can do.

In this role Dame Kelly will be helping to guide Personal Group's wellbeing strategy, to ensure that our offering remains as meaningful, relevant and impactful as it can be.

Extension of wellbeing facilities

Dame Kelly has helped to develop content designed to support people's physical and mental wellbeing which is being integrated into our existing benefits platform, Hapi, as a new component named 'Transform'. Transform adds significant depth and breadth to our existing wellbeing offer with content ranging from fitness videos to nutritional recipes and motivational speeches. Current clients can now add Transform into their existing wellbeing packages in order to bolster the proposition for the workforce.

Deborah Frost, Chief Executive Officer, commented:

"I am extremely proud to introduce Dame Kelly Holmes as Personal Group's first Chief Wellbeing Ambassador. With her inspirational international sporting achievements and longstanding mental health awareness advocacy, we look forward to benefitting from her wealth of knowledge in the development and evolution of our own wellbeing offering. We are also excited to be sharing our knowledge with our clients, to improve their capacity to build resilience in their workforce and help them thrive in life and at work.

Dame Kelly's appointment and our new wellbeing content, which is available for clients as a 'Transform' module in our Hapi Benefits platform, increases the breadth of Personal Group's workforce benefits offering and underlines our commitment to providing our clients with the tools they need to support their people in a truly meaningful way."

Hon Colonel Dame Kelly Holmes MBE (mil), Double Olympic Champion, said:

"Throughout my career, I have found a common thread across the worlds of international sport, service in the British Army and working with businesses; namely, the need to normalise the conversation around Mental Health awareness. I have seen first-hand the benefits that meaningful physical and mental wellbeing support brings, both for individual workers and for the culture of the businesses as a whole.

I'm therefore extremely excited to be working with Personal Group, as Chief Wellbeing Ambassador, to help organisations better provide their people with the tools they need to thrive both in and outside the workplace."

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Notes to Editors

Personal Group Holdings Plc (AIM: PGH) is a workforce benefits and services provider. The Group enables employers across the UK to improve workforce engagement and support their people's physical, mental, social and financial wellbeing. Its vision is to create a brighter future for the UK workforce.

Personal Group provides health insurance services and a broad range of workforce benefits, engagement, and wellbeing products. Its offerings can also be delivered through its proprietary app, Hapi, and the recently developed extension to the platform, Hapiflex.

The Group's growth strategy is centred around widening the footprint of the business into the SME, talent-led & Public Sectors, thereby expanding the addressable customer base. In addition, it aims to grow in its existing industrial heartlands, to re-invigorate growth in insurance policyholders and to drive the use of its SaaS offerings.

Clients include: Arsenal FC, Barchester Healthcare, Merseyrail, Randstad, Royal Mail Group, The Royal Mint, the Sandwell & Birmingham NHS Trust, Stagecoach Group plc., and The University of York. c.40% of clients are served by two or more group companies.

For further information, please see  www.personalgroup.com