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NetPlay TV plc

Trading Update for Q3 2011

·; Strong Q3 performance

·; 57.3% increase in new casino players up to 24,686 (Q3 2010: 15,691)

·; 44.8% increase in active casino players up to 23,416 (Q3 2010: 16,172)

·; Full year 2011 trading anticipated to be ahead of market expectations

NetPlay TV plc (AIM: NPT), the interactive gaming company, is pleased to announce that following a strong first half, the Company has continued to improve its performance into the third quarter of 2011, resulting in the Directors' anticipating that the Company's year-end results will be ahead of market expectations.

The Company is focusing continuously on how best to maximise the number of players acquired through the post midnight teleshopping TV window, and during Q3 also carried out tests on pre midnight TV advertising spots which produced positive results. As a result of this initiative, together with the continued strengthening of the relationships with key broadcasters, the Company will be further increasing marketing expenditure on TV advertising in Q4.

The Company continues to pursue ways of generating increased revenues from its 31.5 hours of terrestrial TV per week, particularly with regard to acquiring new customers directly via mobile. This strategy is proving to be effective with Supercasino mobile revenue up over 500% on Q3 2010. This significant increase in mobile revenue is the result of the introduction of our new iPhone application in Q3 2010, and supports the Company's strategy of acquiring customers directly into the iPhone via the TV.

2011 continues to perform strongly, and the Directors are confident that Netplay will deliver a positive set of financial results for the full year ahead of current market expectations.

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About NetPlayTV plc

NetPlayTV TV plc is listed on the AIM market of the London Stock Exchange (NPT). NetPlayTV TV operates a number of interactive gaming services under an Alderney gaming license, including SuperCasino.com, ChallengeJackpot.com and Bingos.co.uk. These services can also be viewed 24 hours a day live on Sky Channel 866, every evening on FIVE, and 6 nights a week on ITV1.

The Company is focused on the delivery of a converged interactive gaming experience allowing its customers to interact with its games on a variety of platforms, TV, Internet and mobile from a common integrated wallet.