Mobile Streams Regulatory News (MOS)

16 May 2007 07:01

Mobile Streams plc16 May 2007 Mobile Streams hired to mobilise "The Apprentice" (London, UK) 16 May 2007 FremantleMedia Enterprises, the commercial division of FremantleMedia, one ofthe largest international creators and producers of programme brands in theworld, and Mobile Streams, the global mobile media specialist, have teamed up todeliver exclusive content from the hit talkbackTHAMES-created TV show, "TheApprentice" to all mobile phone network operators in the UK. Over the 12-week run, Mobile Streams' Vuesia platform will encodebehind-the-scenes and preview clips from the TV show, as well as the iconic "You're Fired" moment, into a range of formats and facilitate the weekly deliveryinto three UK network operators - 3, Orange and O2 - following a commercial dealinked by FremantleMedia Enterprises. Content will also be made available on bothVodafone and T-Mobile in deals brokered by Mobile Streams, ensuring continuedkey deck placement within a dedicated WAP site on Vodafone and promotionalbanners throughout T-Mobile's T-Zones. Commenting, Martyn McGoun, EVP Europe: "FremantleMedia has produced some themost exciting shows in recent times including The X Factor and the upcomingBritain's Got Talent. We are absolutely delighted to be working withFremantleMedia Enterprises on The Apprentice project. With its need for highquality production and multi-channel distribution on tight deadlines we areshowcasing Vuesia's capabilities perfectly." Robert Marsh, Vice President, Interactive and Telephony, UK of FremantleMediaEnterprises' licensing team added: "This is the first time that we have licensedThe Apprentice to all UK operators. We have found Mobile Streams to be avaluable partner to enable us to encode and deliver our content to alloperators, as well as providing ready access to Vodafone and T-Mobile customersthrough their direct relationship." The second series of The Apprentice, which is produced in the UK bytalkbackTHAMES, the production company owned by FremantleMedia, was the highestrated programme of 2006 for BBC2. The show continued to grow its audience weekon week throughout the 12 episode series and the final episode attracted anaudience of 5.9 million viewers. The series was such a success that thebroadcaster migrated the third series to BBC1. www.bbc.co.uk/apprentice About Mobile Streams Mobile Streams is a leading provider of music, comedy, sport and entertainmentcontent to handsets and other wireless devices, whose mobile expertise anddistribution platform, "Vuesia," is used globally by some of the world's largestmedia groups and mobile phone networks including Vodafone, and 3 in the UK,America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada andDobson in the US. "Vuesia" is Mobile Streams' full service enterprise mobile media managementsolution. "Vuesia" facilitates content ingestion, management, delivery, billingand reporting. The Company creates, licenses and delivers quality content to Mobile NetworkOperators (MNOs) and consumers in the form of ringtones, graphics, video clipsand other products. It has developed relationships with both content owners andMNOs which enable it to act as an intermediary, providing an end-to-end serviceencompassing a broad range of elements from content licensing to contentproduction, account management and channel management. Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico,Chile, Colombia, Sydney and Singapore and has approximately 100 employees. For more information please go to www.mobilestreams.com. About FremantleMedia Enterprises FremantleMedia Enterprises (FME) is the commercial arm of FremantleMedia andcomprises of Fremantle International Distribution (FID), FremantleMediaLicensing Worldwide (FLW) and Fremantle Home Entertainment (FHE). FID has a network of international sales offices and licenses over 19,000 hoursof programmes to 150 countries worldwide. FID's programming comes from in-houseUK producer, talkbackTHAMES and from an increasing number of independentproducers in the UK and internationally. Recent international successes includeUS ratings-toppers The Apprentice: Donald Trump and The Apprentice: MarthaStewart, hugely successful fashion reality series, Project Runway starring HeidiKlum, exquisite Brook Lapping production Catherine the Great and the music eventspecial, Britney Spears: In the Zone. FLW is the licensing division of FremantleMedia and exploits the company's manystrong brands including the award winning international format, Idols and thecult children's classics, Rainbow and DangerMouse, across multiple off-screenplatforms including merchandising campaigns, interactive and wireless supportand music publishing. FHE is the home entertainment arm of FremantleMedia. FremantleMedia is one of the largest international creators and producers ofprogramme brands in the world, with leading prime time entertainment, drama,serial drama and factual entertainment programming produced in over 25territories. International drama programmes include Germany's top rated serialdrama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's mostsuccessful police drama, The Bill, and Australia's top serial drama, Neighbours.The company's entertainment and factual entertainment hits range from the awardwinning international format, Idols, broadcast as the prime time show, AmericanIdol, on FOX in the US, to the grime-busting format, How Clean is Your House?and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie'sKitchen, as well as long-running gameshows like The Price Is Right.FremantleMedia is the production business of the RTL Group, Europe's largesttelevision and radio broadcast company. www.fremantlemedia.com Contacts: For Mobile Streams: Nadine Brokmann +49 511 509 909 24 nadineb@mobilestreams.com FremantleMedia Enterprises Lynne-Mei Lee +44 20 7691 6782 lynne-mei.lee@fremantlemedia.com This information is provided by RNS The company news service from the London Stock Exchange