Live Company Regulatory News (LVCG)

16 May 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP.FLEX FRANKFURT 2023 DATE ANNOUNCEMENT

Live Company Group plc (AIM: LVCG) is delighted to announce the 2023 dates for the KPOP.FLEX Frankfurt Festival have been confirmed.

The festival will take place on the 17th and 18th of June 2023 at Frankfurt's Deutsche Bank Stadium and two day festival tickets are already on sale via ticketing partner Ticketmaster and via www.kpopflex.com.

The announcement of the artists and the launch of ticket sales will follow.

As in 2022 the event will feature a Fan Festival in the grounds of the stadium that will offer the fans the opportunity to immerse themselves in a variety of activities, experience Korean culture and try Korean food.

Revenue Generation

Revenue will be generated via an increased percentage of the profits of the ticket sales, sponsorship, merchandise and streaming. There is not expected to be any upfront expenditure and staff salaries associated with the event will be recuperated.

LVCG Chairman David Ciclitira commented: "We are overwhelmed by the success of this inaugural festival. Being able to announce the dates for the second KPOP.FLEX festival at the DB Frankfurt Stadium so early enables us to encapsulate the enthusiastic fan support. With South Korea now the 7th largest music in the world, Kpop's audience continues to rocket and we are thrilled to be a part of this wave with KPOP.FLEX. "

Notes to Editors :

The event is being staged by Kpop Europa, in partnership with the promoter, PK Events, and Korean broadcaster, SBS. Kpop Europa (KPE) is a joint venture between Live Company Group and the Explorado Group.

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions; BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The second is Kpop Europa (KPE), which operates the KPOP.flex Festival in Frankfurt. KPOP.flex Frankfurt is Europe's first ever Mega KPOP music festival. The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2022 will be Cape Town Cycle Tour and the successful one year out launch of the Formula E Cape Town race for series 9 in 2023. The fourth division is StART Art Global, in which LVCG holds a minority stake. StART Art Global is a combination of both physical art shows and a digital art platform.