Live Company Regulatory News (LVCG)

18 August 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

NEW CHRISTMAS CONTRACT

Live Company Group plc (AIM: LVCG) is pleased to announce the signing of a new Christmas contract with Canterbury Museums and Galleries for the BRICKLIVE Christmas Elf bundle.

The models which consist of Santa Claus and his elves, a reindeer as well as other models will be on display at the Beaney House of Art and Knowledge from 11 December to the 2 January 2022.

This is the first time that LVCG has worked with Canterbury Museums and the team are delighted to secure an additional Christmas booking for 2021.

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LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The Company also manages a number of sports, entertainment and lifestyle events via its recently created LCSE (Live Company Sports and Entertainment) division. It also has a minority investment in Start.art.

Website: www.livecompanygroup.com.