Live Company Regulatory News (LVCG)

22 June 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

UPDATE ON START ART INVESTMENT

LVCG is pleased to provide an update on its investment in Start.art. As announced on 3 May 2021 the Company has now invested £1 million for a 16.3% equity shareholding in Start.art an online art and digital art platform. A soft launch was planned for June 2021 and the Start.art has announced via press launch in Seoul earlier this morning (see www.start.art) that this has now taken place with the first curated artists onboarded with the full launch including the NFT division of the platform planned for later in the year. The platform is expected to be revenue producing from launch and LVCG is working on a number of collaborative projects including potentially the sale of works from K-Pop artists constructed as plastic brick mosaics which will be marketed on the platform.

The Company also announces that it is expected to release its 2020 results in the coming week.

Chairman David Ciclitira Commented "I am delighted that the Start Art team are progressing the launch of Start.art. With the upcoming addition of NFTs and other divisions of the business, we look forward to hearing more from the team with regards to their ambitious expansion plans in the second half of the year."

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LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The Company also manages a number of sports, entertainment and lifestyle events via its recently created LCSE (Live Company Sports and Entertainment) division and has an investment in an on-line art platform Start.art. (www.start.art)

Website: www.livecompanygroup.com.