Live Company Regulatory News (LVCG)

 02 October 2012

PARALLEL MEDIA GROUP PLC

("PMG" or "the Company")

PARALLEL MEDIA GROUP ASIA PTE. LTD. AWARDED EXTENSION OF STRATEGIC PARTNERSHIP WITH UnUsUaL ENTERTAINMENT PTE. LTD.

Parallel Media Group PLC (AIM: PAA), the AIM quoted sports marketing and digital media agency, announces that its Asian subsidiary Parallel Media Group Asia (PMGA), which is 51% owned by PMG, has extended the strategic partnership with UnUsUaL Entertainment ('UnUsUal').

UnUsUal is one of Asia's largest promoter and organiser of shows and entertainment acts. This comes after an agreement was signed between the two companies two months ago. Since then, PMGA has successfully clinched several sponsorship deals amounting to over SGD$300,000 for UnUsUaL Entertainment's concerts in 2012. The extension means that PMGA will represent UnUsUaL on sponsorship rights for their projects in 2013.

Managing Director of PMGA, Toh Jin Wei, said: "Entertainment is a fantastic platform for brands to reach out to their target audience and we look forward to delivering greater results and have a measurable impact on both UnUsUaL and our clients."

Director of UnUsUaL Entertainment, Leslie Ong, said: "We are excited to be working with an agency which has a strong understanding of the regional sponsorship landscape and has the ability to connect our entertainment properties with good partners."

UnUsUaL Entertainment, part of the UnUsUal Group of Companies, was responsible for showcasing well-known Hong Kong and Taiwanese artistes such as Andy Lau, Jacky Cheung, Sammi Cheng, Wakin Chau, Jay Chou and the late Anita Mui.