Last checked at 27 Dec 2013 07:00
Parallel Media Group PLC
("PMG" or the "Company")
Electric Run Rights for South Korea 2014 - 2016
PMG, the AIM quoted sports, entertainment and media agency, announces that it has negotiated the exclusive rights to promote and help produce Electric Run in South Korea from 2014 through 2016. Electric Run is the biggest development in Lifestyle Entertainment - a night time 5km run/walk experience, where the participants are an integrated part of the show which features immersive "Lands" of light and sounds that transport the participant into an electric wonderland. Electric Run has been a social networking phenomenon since its launch in 2012 with 5,800,000 Facebook Users reached weekly as well as 976,000 "likes" with a further 4,000 "likes" added daily. There are already 94,000 tagged photos, and the YouTube Channel has over one million video views.
PMG Chairman, David Ciclitira said:
"Electric Run has been a huge success in the United States, and the recent attendance by over 28,000 people in Sydney, Australia points to it being equally successful in South Korea, Asia's most digitally advanced society. I am incredibly excited at the prospect of races being staged in both Seoul and Busan in the first half of 2014."
Dave Landa, Managing Director - Electric Run, Asia said:
"We are thrilled to work with PMG, the premier lifestyle event promoter in South Korea, to make Seoul and Busan a couple of our first 2014 tour stops in Asia. We can't wait to blow the minds of our South Korean fans with our exciting new style of participant lifestyle entertainment and in turn be blown away by their enthusiasm and creativity."
A link to the full press release regarding the concert can be found on the Company's website at www.parallelmediagroup.com.
For further information, please contact:
Parallel Media Group plc (London)
Tom Downes Tel: 020 7225 2000
Sanlam Securities UK Limited (Nominated Adviser and Broker)
Virginia Bull / Simon Bennett Tel: 020 7628 2200