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Pin to quick picksEagle Eye Regulatory News (EYE)

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Eagle Eye selected for Virgin Red rewards club

1 Mar 2021 07:00

RNS Number : 5894Q
Eagle Eye Solutions Group PLC
01 March 2021
 

 

01 March 2021

 

Eagle Eye Solutions Group plc

("Eagle Eye", the "Group", or the "Company")

Eagle Eye's AIR platform underpins Virgin's new rewards club, Virgin Red

 

Eagle Eye, the marketing technology company, is pleased to confirm its role as a key technology provider for Virgin Red, Virgin's new rewards club. Virgin Red launched on an exclusive, invite-only basis in November 2020 and on 8 February 2021 removed the invitation-only format so that anyone could join, including all UK Virgin Atlantic Flying Club members. The Eagle Eye platform was chosen for its ability to process and manage the billions of points flowing across the programme, being earnt and spent across multiple organisations.

 

Virgin Red members can earn and spend Virgin Points across five different reward categories, bringing together not only the Virgin companies but also partners across retail, energy and entertainment sectors. Virgin Red makes it easy for members to donate their points to good causes too, supporting local communities, charities, the environment or small businesses.

 

Having signed an initial two-year contract with Virgin Red Limited in early 2020, Eagle Eye has been working side by side with the Virgin team, building the technology platform that underpins the vision for this game-changing, multi-organisation rewards club. In September 2020, Virgin Red successfully rebranded Virgin Atlantic Flying Club miles to Virgin Points, which was a key milestone, with all points successfully transferred onto the Eagle Eye AIR platform which now acts as the ledger for the new scheme.

 

Working as a key part of the Virgin Red technology ecosystem, the AIR platform consolidates all Virgin Points being earnt and spent across the Virgin group and its partners. Eagle Eye's APIs enable partners to be integrated quickly and easily and for points to be processed in real-time. This also enables members to keep track of their points, which never expire, through the Virgin Red mobile app and website. The flexibility of the platform enables new updates, offers and functionality to be continually added to the programme.

 

Phil Young, Chief Technology Officer, Virgin Red says: "We are thrilled to be working with Eagle Eye and our teams have worked as one to ensure that the Virgin Red vision becomes a reality. Our purpose is to enable our members to embrace life, get more from every relationship across the Virgin group and give back to the community and the world around them."

 

Tim Mason, Chief Executive Officer, Eagle Eye said: "We are delighted to be partnering with Virgin Red. Our proven capability and expertise in managing enterprise loyalty programmes at scale gives Virgin Red the ideal platform to continually evolve and keep customers engaged, while taking us into new sectors. We are excited to see the potential of the club as it expands over the coming years."

 

 

 

For further information, please contact:

 

Tim Mason, Chief Executive Officer

Lucy Sharman-Munday, Chief Financial Officer

 

 

Tel: 0844 824 3686

Investec (Nominated Advisor and Joint Broker)

Corporate Finance: David Anderson / Sebastian Lawrence

Corporate Broking: Sara Hale / Toba Fatimilehin

Tel: 020 7597 5970

 

Shore Capital (Joint Broker)

Corporate Finance: Hugh Morgan/ Daniel Bush/ Sarah Mather

Corporate Broking: Henry Willcocks

Tel: 020 7408 4090

Alma PR

Caroline Forde, Robyn Fisher, Molly Gretton

 

Tel: 020 3405 0205

 

 

About Eagle Eye

 

Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services. 

 

Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.

 

The Company's current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Greggs, Mitchells & Butlers, Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Esso and Southeastern Grocers and in Australia & New Zealand, Woolworths Group and The Warehouse Group.

 

About Virgin Red

 

Virgin Red, which launched in 2020 on an exclusive basis, is Virgin's new rewards club. It's the red thread connecting the Virgin family where members can earn on the everyday to save for the extraordinary. Virgin Red also makes it easy to support local communities, charities and the environment.

Virgin Red celebrates its members for living a life more Virgin - giving them exclusive access to rewards from the Virgin family and beyond. Virgin Red makes it really easy for members to earn and spend Virgin Points - Virgin's universal currency which never expires. More information can be found here.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
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NRABRGDDIUDDGBL
Date   Source Headline
9th Feb 20177:00 amRNSIssue of Equity
6th Feb 20177:00 amRNSExtension of credit facility
2nd Feb 20174:08 pmRNSHolding(s) in Company
31st Jan 20177:00 amRNSTrading Update
17th Jan 20177:00 amRNSDirectorate Change
18th Nov 201612:17 pmRNSResult of AGM
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21st Oct 20165:36 pmRNS2016 Annual Report & Accounts and Notice of AGM
28th Sep 20161:14 pmRNSNotification of Transactions by a Director/PDMR
23rd Sep 20162:21 pmRNSIssue of Share Options
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17th Nov 20151:15 pmRNSResult of AGM
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11th Sep 20151:01 pmRNSNotice of Results
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12th Mar 20157:00 amRNSInterim Results
4th Mar 20157:00 amRNSNotice of Interim Results
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