Eagle Eye Regulatory News (EYE)

14 January 2016

Eagle Eye Solutions Group plc

("Eagle Eye", the "Company" or the "Group")

Issue of Share Options

Eagle Eye, the SaaS technology company that validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, announces that the following options over ordinary shares of 1p each in Eagle Eye have been granted on 12 January 2016 to the Executive Directors of Eagle Eye, as follows:

These options vest over three years from the date of grant subject to performance criteria, have an exercise price of 1p and a market value of 220p.

Following the new grant of options, the fully diluted number of shares shall be 24,773,588 of which options shall represent 9.2%.

About Eagle Eye

Eagle Eye is a UK leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries.

The Company's digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.

The UK promotions market is currently transitioning through substantial change as both retailers and consumers are moving away from paper and plastic to digital. Last year there were in excess of 730 million coupons redeemed in the UK1, and 16 billion digital coupons redeemed worldwide2.

The Eagle Eye AIR platform comprises four key products: Eagle Eye Promote - for the management of offers and promotions, Eagle Eye Gift - for gift cards and customer care, Eagle Eye Reward - for loyalty and reward schemes and Eagle Eye Engage - for digital messaging. These four products enable the Company's customers to deliver targeted promotions, gift vouchers and rewards to consumers in real time, in a simple and secure way, across multiple marketing communications channels including email, SMS messaging and loyalty apps. The promotions can be redeemed securely by the consumer through any enabled point of sale channel.

The Company's current customer base comprises leading names in UK grocery, retail and hospitality including Asda, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Sainsbury's, Tesco, Thomas Pink and Young's.

The Group is headquartered in Guildford and has an office in Manchester.