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Last checked at 
20 Mar 2026 10:36
20 March 2026
Eagle Eye Solutions Group PLC
("Eagle Eye" or the "Company")
PDMR Shareholding
Eagle Eye, a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale, announces that it has been informed today that Cédric Chereau, VP EMEA and Managing Director of EagleAI, has transferred 188,313 Ordinary Shares in the Company to a new custody account.
Following this transaction the beneficial interest of Cédric Chereau (including Ordinary Shares held by persons closely associated with him) remains unchanged at 200,640 Ordinary Shares representing 0.67% of the issued Ordinary Share capital of the Company.
1 | Details of the person discharging managerial responsibilities / person closely associated | ||
a)
| Name | Cédric Chereau | |
2 | Reason for the notification | ||
a)
| Position/status | VP EMEA, Managing Director EagleAI | |
b) | Initial notification/Amendment | Initial Notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | Eagle Eye Solutions Group plc | |
b) | LEI | 2138002S1AIBVVMZ7A21 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code
| Ordinary shares of 1p each
GB00BKF1YD83 | |
b) | Nature of transaction | Transfer of custody account
| |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
N/A | 188,313 | ||
Aggregated information - Aggregated volume - Price | n/a
| ||
e) | Date of the transaction | 20 March 2026
| |
f) | Place of the transaction | Outside of a trading venue
| |
Enquiries:
Eagle Eye Solutions Group plc | Tel: 0844 824 3686 |
Tim Mason, Chief Executive Officer |
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Lucy Sharman-Munday, Chief Financial Officer |
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Canaccord Genuity Limited (Nominated Adviser and Joint Broker) | Tel: +44 20 7523 8000 |
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott |
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Shore Capital (Joint Broker) | Tel: +44 20 7408 4090 |
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden |
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Corporate Broking: Henry Willcocks |
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Alma Strategic Communications | Tel: +44 20 3405 0205 |
Caroline Forde, Hannah Campbell, Kinvara Verdon |
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About Eagle Eye
Eagle Eye is a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale for retail, travel and hospitality brands globally. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally.
Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.
AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.
Web - www.eagleeye.com
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