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Last checked at 
12 Feb 2026 10:59
12 February 2026
Eagle Eye Solutions Group PLC
("Eagle Eye" or the "Company")
Director/PDMR Shareholding
Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale, announces that it has been informed today that the following Directors and PDMRs have transferred Ordinary Shares in the Company to new custody accounts as set out below.
Name | Position | Shares transferred | Beneficial interest in Issued Ordinary Share capital | Beneficial interest in Issued Ordinary Share capital (%) |
Tim Mason | Chief Executive Officer | 251,795 | 344,634 | 1.15% |
Lucy Sharman-Munday | Chief Financial Officer | 37,637 | 119,459 | 0.40% |
Al Henderson | Chief Partnerships Officer | 182,046 | 182,046 | 0.61% |
Following these transactions the beneficial interests of the Directors and PDMRs remains unchanged.
1 | Details of the person discharging managerial responsibilities / person closely associated | ||
a)
| Name | 1. Tim Mason 2. Lucy Sharman-Munday 3. Al Henderson | |
2 | Reason for the notification | ||
a)
| Position/status | 1. Chief Executive Officer 2. Chief Financial Officer 3. Chief Partnerships Officer | |
b) | Initial notification/Amendment | Initial Notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | Eagle Eye Solutions Group plc | |
b) | LEI | 2138002S1AIBVVMZ7A21 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code
| Ordinary shares of 1p each
GB00BKF1YD83 | |
b) | Nature of transaction | Transfer of custody account
| |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
N/A | 1. 251,795 2. 37,637 3. 182,046
| ||
Aggregated information - Aggregated volume - Price | n/a
| ||
e) | Date of the transaction | 12 February 2026
| |
f) | Place of the transaction | Outside of a trading venue
| |
Enquiries:
Eagle Eye Solutions Group plc | Tel: 0844 824 3686 |
Tim Mason, Chief Executive Officer |
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Lucy Sharman-Munday, Chief Financial Officer |
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Canaccord Genuity Limited (Nominated Adviser and Joint Broker) | Tel: +44 20 7523 8000 |
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott |
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Shore Capital (Joint Broker) | Tel: +44 20 7408 4090 |
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden |
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Corporate Broking: Henry Willcocks |
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Alma Strategic Communications | Tel: +44 20 3405 0205 |
Caroline Forde, Hannah Campbell, Kinvara Verdon |
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About Eagle Eye
Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalised marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally.
Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.
AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.
Web - www.eagleeye.com
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