Eagle Eye Regulatory News (EYE)

11 March 2016

Eagle Eye Solutions Group PLC

("the Company")

Announcement of transaction in ordinary shares by a Director/PDMR 

The Company was informed that on 10 March 2016, Lucy Sharman-Munday, Chief Financial Officer of Eagle Eye Solutions Group plc, bought 5,000 of the Company's ordinary shares and Phill Blundell, Chief Executive Officer of Eagle Eye Solutions Group plc bought 2,978 of the Company's ordinary shares, all at a price of 166.5 pence per share.

Ms Lucy Sharman-Munday now holds 10,000 ordinary shares in the Company and Mr Phill Blundell holds 263,954 ordinary shares in the Company.

For further information please contact:

Information on Eagle Eye

www.eagleeye.com

Eagle Eye is a leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries.

The Company's digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.

The UK promotions market is currently transitioning through substantial change as both retailers and consumers are moving away from paper and plastic to digital. In 2014 there were in excess of 730 million coupons redeemed in the UK1, and 16 billion digital coupons redeemed worldwide2.

The Eagle Eye AIR platform comprises four key products: Eagle Eye Promote - for the management of offers and promotions, Eagle Eye Gift - for gift cards and customer care, Eagle Eye Reward - for loyalty and reward schemes and Eagle Eye Engage - for digital messaging. These four products enable the Company's customers to deliver targeted promotions, gift vouchers and rewards to consumers in real time, in a simple and secure way, across multiple marketing communications channels including email, SMS messaging and loyalty apps. The promotions can be redeemed securely by the consumer through any enabled point of sale channel.

The Company's current customer base comprises leading names in UK grocery, retail and hospitality including Asda, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco and Thomas Pink.

Notes:

1. Source: Valassis 2014

2. Source: Statista 2014