Esure Group Regulatory News (ESUR)

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

1. Darren Ogden

2.

Reason for the notification

a)

Position / status

1. Chief Finance Officer

b)

Initial notification / amendment

Initial notification

3.

Details of the Issuer

a)

Name

esure Group plc

b)

LEI

213800KOI3F5LM54PT80

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

esure Group plc ordinary shares of 1/12 pence

ISIN: GB00B8KJH563

b)

Nature of the transaction

Acquisition of shares linked to the exercise of a share award under the rules of the esure Sharesave Plan.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

1 November 2016

f)

Place of the transaction

London Stock Exchange, XLON