Esure Group Regulatory News (ESUR)

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Darren Ogden

2.

Reason for the notification

a)

Position / status

Interim Chief Executive Officer

b)

Initial notification / amendment

Initial notification

3.

Details of the Issuer

a)

Name

esure Group plc

b)

LEI

213800KOI3F5LM54PT80

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

esure Group plc ordinary shares of 1/12 pence.

ISIN: GB00B8KJH563

Acquisition of:

(i) 297,656 share awards following the vesting of an award granted under the SLP in June 2016 (grant date 14 June 2016);

(ii) 201,517 share awards following the vesting of an award granted under the SLP in March 2017 (grant date 20 March 2017);

(iii) 61,971 share awards following the vesting of an award granted under the SLP in March 2018 (grant date 20 March 2018);

(iv) 33,095 share awards following the vesting of an award granted under the DBP in March 2017 (grant date 20 March 2017);

(v) 37,721 share awards following the vesting of an award granted under the DBP in March 2018 (grant date 20 March 2018);

(vi) 518,349 share awards following the vesting of an award granted under the RAP in November 2016 (grant date 10 November 2016); and

(vii) 7,200 ordinary shares awards following exercise of options granted under the SAYE in December 2016 (grant date 29 December 2016).

b)

Nature of the transaction

Acquisition of ordinary Shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/a

e)

Date of the transaction

17 December 2018

f)

Place of the transaction

London Stock Exchange, XLON