Character Regulatory News (CCT)

Date: Thursday, 04 March 2010

The Character Group plc

('Company' or 'Group')

designers, developers and international distributors of toys, games and gifts

Notice of Results

Interim dividend

The Character Group plc announces that the Company will be releasing its Interim Results for the six months ended 28 February 2010 during the week commencing 26 April 2010.

The Company is pleased to report that trading during the first half of the year has been robust and the Board anticipates that trading for the full year will at least meet current market expectations. A more detailed trading update will be made in due course.

Confidence in the Company's prospects enabled the Board to recommend a final dividend of 1.0 pence per share for the year to 31 August 2009 and to undertake the recent share buy back programme, which was announced on 27 January 2010 and which concluded on 15 February 2010.

The Board believes that the Group is now in a position to return to its progressive dividend policy.

In view of the UK income tax increases coming into force on 6 April 2010 and given the Company's continuing strong cash position, the Board has declared an interim dividend of 2.0 pence per ordinary share to be paid on 26 March 2010 to holders on the Company's share register on 12 March 2010. The ex-dividend date in respect of this dividend will be 10 March 2010.