Last checked at 13 Apr 2021 07:00
REACH
Audioboom Group plc
("Audioboom", the "Group" or the "Company")
Audioboom announces global ad sales partnerships to increase podcast monetisation
The Board of Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the signing of new advertising sales partnerships with MAPP Media in the UK and Ideabrew Studios in India, plus the expansion of the Company's commercial partnership with the Australian Radio Network in Australia. These strategic partnerships will increase revenue opportunities for the Company in key global markets.
MAPP Media
Audioboom will partner with MAPP Media to expand podcast monetisation in the UK. MAPP will provide dynamic ad insertion sales across Audioboom's portfolio of more than 8,000 podcasts, which are downloaded more than 12 million times in the UK each month.
MAPP Media's sales platform will deliver revenue through a second window sales model, while Audioboom's in-house team will continue to focus on the premium model of high engagement, embedded, host reads. The combined strategy will optimise advertising revenue and create maximum value for Audioboom's original podcasts and production partners.
The partnership with MAPP Media will enable Audioboom to further expand its roster of UK-based podcasts by providing more robust revenue opportunities to independent producers and key talent.
Australian Radio Network (ARN)
Audioboom and the Australian Radio Network have expanded and extended their strategic partnership, with ARN providing exclusive advertising sales across Audioboom's Australian inventory.
The new deal extends the partnership until 2023 and expands the scope of ARN's role enabling the monetisation of both premium and programmatic inventory through Australia-based agencies and brands.
Audioboom is the leading international podcast publisher on Triton Digital's Australian podcast ranker. The Company's podcasts are downloaded more than five million times each month in the country. Audioboom also publishes 'Casefile True Crime', the most downloaded podcast in Australia.
Ideabrew Studios
Audioboom also announces a new sales partnership with Ideabrew Studios to monetise the Company's downloads in India and the Middle East.
Ideabrew Studios will provide advertising sales representation in a region where Audioboom's podcasts are downloaded more than four million times each month. India is Audioboom's 5th largest market for podcast consumption.
Stuart Last, CEO of Audioboom, commented: "Our sales partners in Australia, the UK and India are experts at monetising podcasts, and combined with Audioboom's scale will deliver strong value to our original podcasts and independent creators. These strategic partnerships enable global growth in an efficient and smart way."
Nathan Warner, MAPP Media Managing Director, commented: "With our long running experience in the audio space, Mapp are excited to bring this new opportunity to the forefront of our offering, connecting up the world's leading brands with some of the biggest podcasts in the UK."
Corey Layton, Head of Audio at ARN, commented: "This is a great day as we continue to strengthen our offering as Australia's #1 podcast publisher. Our partnership with Audioboom gives brands access to some of the world's most compelling and popular content, from the true crime thrills of Casefile to the entertaining No Such Thing As A Fish as part of our diverse podcast slate."
Aditya Kuber, Co-Founder of Ideabrew Studios, commented: "We are thrilled to partner with Audioboom, in many ways, the pioneer of the digital audio space in the region and monetise their significant India and Middle East inventory. As the market for audio advertising in these regions continues to grow, the availability of Audioboom's high quality inventory offers better options for brands to reach the right audience."
Enquiries
Audioboom Group plc | |
Stuart Last, Chief Executive Officer Brad Clarke, Chief Financial Officer
| Tel: +44(0)300 303 3765
|
Allenby Capital Limited (Nominated Adviser and Broker) | Tel: +44(0)20 3328 5656 |
David Hart / Alex Brearley (Corporate Finance) Amrit Nahal (Sales and Corporate Broking)
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About Audioboom
Audioboom is a global leader in podcasting - our shows are downloaded more than 85 million times each month by 25 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.
Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).
The Audioboom Originals Network is a slate of content developed and produced by Audioboom including 'Baby Mamas No Dramas', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.
Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. For more information, visit audioboom.com. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps.
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