Boohoo Regulatory News (BOO)

boohoo.com plc

("boohoo" or the "Company")

Issue of Options to Non Executive Directors and Employees

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, announces that options over a total of 3,100,000 Ordinary Shares have been granted to Non Executive Directors of the Company, and options over a total of 776,000 Ordinary Shares have been granted to senior employees. Following these grants the Company has a total of 13,622,000 Ordinary Shares under option representing approximately 1.21% of the issued ordinary share capital of the Company.

Non-Executive Directors

Options over a total of 3,100,000 Ordinary Shares of 1 pence each have been granted to Non Executive Directors of the Company, pursuant to the Company's Non Executive Director Plan ('NED Plan') as disclosed in the Company's AIM Admission Document dated 5 March 2014. The options granted have a vesting period of three years, a total exercise period of ten years, an exercise of 50 pence per Ordinary Share (the placing price) and are subject to the achievement of EBITDA linked performance criteria.

Within the total of 3,100,000 Ordinary Shares under option, an option over 1,900,000 Ordinary Shares has been granted to Peter Williams (Chairman), an option over 700,000 Ordinary Shares has been granted to Mark Newton-Jones (Non Executive Director) and an option over 500,000 Ordinary Shares has been granted to Stephen Morana (Non Executive Director).

Following these grants, Peter Williams has an interest in 2,100,000 Ordinary Shares, representing 0.19 per cent. of the Company's issued share capital, Mark Newton-Jones has an interest in 900,000 Ordinary Shares, representing 0.08 per cent. of the Company's issued share capital, and Stephen Morana has an interest in 700,000 Ordinary Shares, representing 0.06 per cent. of the Company's issued share capital. All interests disclosed above combine shares currently held by the individual, and their interest in Ordinary Shares via options.

Senior Employees

Options over a total of 776,000 Ordinary Shares of 1 pence each have been granted to employees pursuant to the Company's Employee Share Option Plan ('ESOP'). The options granted have a vesting period of three years, a total exercise period of ten years, an exercise of 50 pence per Ordinary Share (the placing price) and are subject to the achievement of EBITDA linked performance criteria.

These options have been granted to newly appointed, non board staff members and fall within the 1 per cent. of the Company reserved to be issued at the placing price to new joiners within six months of Admission, as disclosed in the Company's AIM Admission Document dated 5 March 2014.

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