Brave Bison Regulatory News (BBSN)

RNS Reach

6 May 2026

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group") 

Major Contract Win

MiniMBA, the marketing skills and training platform, is pleased to announce a multi-year partnership with Omnicom Group Inc., the world's largest advertising holding company.

The initiative is focussed on Omnicom Oceania and will see more than 1,000 employees complete the MiniMBA, one of the largest coordinated investments in marketing capability across Australia and New Zealand.

The news builds on MiniMBA's February 2026 milestone of landing its largest-ever contract with a global food and beverage giant. Since being acquired by Brave Bison in August 2025, the business has been substantially transformed and relaunched.

Mark Ritson, Founder of MiniMBA, commented:

"You don't often see this level of commitment to marketing effectiveness within a single organisation. This is about embedding a consistent way of thinking at scale across markets, clients and teams and that has the potential to materially lift the standard of marketing in the region. This isn't training for training's sake. When you put more than a thousand people through a rigorous, evidence-based program like the MiniMBA, you're improving decision-making at scale. That leads to better strategy, better allocation of budget, and ultimately, better commercial outcomes.

We know that around 95% of participants don't just enjoy the program, it makes them a better marketer almost immediately. It's exciting to think about what Omnicom Oceania will be able to deliver for clients with this level of capability embedded across its teams."

For further information please contact:  

Brave Bison Group plc via Cavendish 

Oliver Green, Executive Chairman  

Theo Green, Chief Growth Officer  

Philippa Norridge, Chief Financial Officer  

Cavendish Capital Markets Tel: +44 (0) 20 7220 0500 

Nominated Adviser & Joint Broker  

Ben Jeynes / Teddy Whiley - Corporate Finance 

Michael Johnson / Sunila de Silva - ECM

Singer Capital Markets Tel: +44 (0) 20 7496 3000 

Joint Broker  

Paul Richards

Alex Bond

This is an RNS Reach announcement and the information contained is not considered to have a significant impact on management's expectations of the Group's performance. RNS Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on RNS Reach.

About Brave Bison 

Brave Bison is a next-generation marketing and technology partner to global brands. We sell services, training and media to the largest advertisers in the world. Operating across eight countries, our team of approximately 350 people is based in key hubs in the UK, US, India, Egypt and Australia, with additional remote talent across Europe.

Brave Bison operates through three divisions. Our Consultancy & Marketing Services division deploys insight-led and AI-enabled growth strategies using social and digital media, working on behalf of global brands including New Balance, Primark and Google. Our Sport & Entertainment division works with global rights holders and entertainment companies such as PGA Tour, US Open, Real Madrid and Guinness World Records to monetise content on YouTube and grow fan engagement online. Our Marketing Skills & Capabilities division comprises MiniMBA, an eLearning platform that provides MBA-level marketing education for enterprise brands such as Nestlé, Carlsberg and Salesforce.

Brave Bison is the largest shareholder in System1 Group plc, a UK-based marketing research platform that helps brands improve the effectiveness of their advertising using behavioural science and proprietary testing tools. Its platform combines consumer insight with data analytics to guide creative development, media planning, and brand strategy for global advertisers including TikTok, Pfizer and Ikea. System1 is listed on the AIM market of the London Stock Exchange and Brave Bison owns a 28 per cent. shareholding.