Brave Bison Regulatory News (BBSN)

Brave Bison Group plc

("Brave Bison")

Launches PUMA branded content campaign

Brave Bison (AIM: BBSN), the social video company, is pleased to announce that it has signed a deal with blue-chip sportswear brand, PUMA, for a branded content campaign to run on Brave Bison's Slash Football channels. This is a major addition to the portfolio of world-leading brands Brave Bison works with which includes P&G, Shell, the PGA Tour, and Hyundai.

The video campaign promotes the release of the new PUMA ONE football boot using Brave Bison's social influencer football team, Baiteze Squad. The series will also feature Arsenal football stars Hector Bellerin and Nacho Monreal. The content goes live on Slash Football this afternoon.

Baiteze Squad will compete against Hidden Talent, another of London's most successful street football teams, in a series of head-to-head challenges to see who will claim London's ultimate bragging rights. Bellerin and Monreal act as 'Managers' for the two sides.

Claire Hungate, Chief Executive Officer at Brave Bison, said: "Understanding and connecting with your audience is absolutely key in the social video space. In our Slash Football network we have created a home where passionate football fans can enjoy relatable football content through creator football teams like Baiteze Squad. This partnership between Puma, Slash Football and Brave Bison is a great fit which sees us blend our distribution and content origination capabilities; a brand who understands young people, a platform of Gen Z fans hungry for great content and finally a creative team which can combine all these elements to engage an audience in the most organic way."

Jodie Rayner, Team Head Performance Marketing at PUMA commented: "At PUMA, we're looking to engage with young football fans, and Brave Bison offered us direct communication with this audience through their Slash Football network. Partnering relevant and talented street football teams with PUMA's professional players should be both aspirational and entertaining for our target consumer. Working with Slash football completes the circle, providing the platform to engage the audience and achieve our campaign objectives."

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About Brave Bison

Brave Bison is a social video company, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world. Clients include P&G, Shell, PGA Tour, and Hyundai.

Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.

The business is based in two regions - Europe, with headquarters in London; and APAC, with offices in Singapore.

About Slash Football

Slash Football is Brave Bison's multi-platform football channel focussing on grassroots and creator football. The greatest game on earth through the lens of real people; gritty, authentic and relatable content that's a far cry from top tier broadcast football.

We are the home of much-loved formats like ParkLife and Ballin' Out that feature creator teams who are the beating heart of football on YouTube. And we're the purveyor of compelling live event shows as well as brilliantly shareable content on Facebook and Instagram.

Slash Football brings football creators together and squeezes every last drop of entertainment out of the mighty game. So much so that the likes of Teenage Cancer Trust, Under Armour, Puma, Marriot and Papa John's have all worked with us to create branded content on our channel.