ASOS Regulatory News (ASC)

20 Feb 2009 09:33



FOR IMMEDIATE RELEASE

20 February 2009

ASOS PLC

asos.com announces the launch of its newest arrival- 'Little asos'

Leading online fashion e-tailer asos.com, is today entering the kidswear market with the launch of a branded kidswear offering. The collection, called 'Little asos' will cater for babies up to 24 months and girls and boys aged from 2 to 6 years.  The collection will have an impressive line-up of over 40 of the coolest kidswear fashion labels with clothing prices ranging from £6 - £120 and accessories from £4 - £120.

As well as stocking ranges from high fashion brands including Diesel, Tommy Hilfiger, Miss Sixty and True Religion, 'Little asos' will offer a number of boutique and independent labels such as Cath Kidston, No Added Sugar and Bob & Blossom.

The collection will also feature a number of UK and online exclusives. 'Little asos' will be the sole UK stockist of Lee Kidz, a denim and casual wear range for girls and boys from classic US denim brand Lee. Online brand exclusives come from Rock Star Baby, a collection of rock and roll inspired designs by Tico Torres of Bon Jovi fame, Danish brand Ticket to Heaven which specialises in outdoor and skiwear, plus the Boden mini and Boden baby collections from the popular English mail order boutique.

For top to toe style, accessories come from well-loved footwear labels including Converse, Havaianas. 

www.asos.com

LITTLE ASOS LAUNCH BRANDS LIST 

Background note

ASOS is rapidly becoming the market leader in the UK online fashion world. The business continues to generate profitable growth despite continued investment in operational resources and enjoys strong and increasing barriers to entry.

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 17,500 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,150 new product lines being introduced each week.

Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.2 million unique visitors a month and as at 16 January 2009 had 2.2 million registered users and 1.2 million active customers (defined as having shopped in the last 6 months).

www.asos.com