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Last checked at 
7 Jul 2015 07:00
7 July 2015
ASOS plc ("the Company")
Global Online Fashion Destination
Trading Statement for the four months ended 30 June 2015
Four months to 30 June | Ten months to 30 June | |||||||
£'000 | 2015 | 2014 | Increase | CCY1 increase | 2015 | 2014 | Increase | CCY1 increase |
UK retail sales | 158,386 | 125,070 | 27% | 27% | 389,756 | 307,110 | 27% | 27% |
US retail sales | 44,461 | 31,012 | 43% | 31% | 98,989 | 77,761 | 27% | 21% |
EU retail sales | 105,844 | 87,406 | 21% | 37% | 242,072 | 215,032 | 13% | 23% |
ROW retail sales | 77,333 | 78,564 | (2%) | 4% | 191,636 | 194,468 | (1%) | 5% |
International retail sales | 227,638 | 196,982 | 16% | 23% | 532,697 | 487,261 | 9% | 15% |
Total retail sales | 386,024 | 322,052 | 20% | 24% | 922,453 | 794,371 | 16% | 20% |
Total group revenue2 | 396,671 | 329,007 | 21% | 24% | 947,145 | 810,733 | 17% | 20% |
1On constant exchange rate basis
2Includes retail sales, delivery receipts and third party revenues
Four months to 30 June 2015 highlights
· Retail sales up 20% (UK retail sales +27%, International retail sales +16%)
· International retail sales 59% of total (61% last year)
· Retail gross margin up c.280bps on prior year
· 9.7 million active customers3 at 30 June 2015 (+11% year on year)
· Strong balance sheet and cash position
3Defined as having shopped in the last 12 months
Nick Robertson, CEO, commented:
"Retail sales for the four months to 30 June 2015 grew by 20% (+24% on a constant currency basis). UK growth remained strong at +27%. Our continued international price investments underpinned our international sales growth of 16% (+23% on a constant currency basis), despite a number of currencies weakening against Sterling.
After accounting for our price investments during the period, the full year gross margin is nonetheless expected to remain in line with last year, assisted by tighter inventory control and strong full price sales. We anticipate that sales for the full year will be at the higher end of our guided 15-20% growth range. We have increased investment in our people and our customer proposition, particularly in relation to free returns trials. We therefore expect EBIT margin to remain at the guided level of c.4%.
We will update our progress with respect to these initiatives when we announce our results for the year ending 31 August 2015 on the 20 October."
Analyst/Investor conference call:
ASOS will be hosting a conference call for analysts and investors at 8:45am (UK Time) today. Please call Guy Scarborough at Instinctif Partners for dial-in details on 020 7457 2047 or email guy.scarborough@instinctif.com.
A recording of this conference call will be available on the ASOS Plc investor centre website later today: http://www.asosplc.com/investors.aspx
Photography:
Latest photography will be available at: http://www.asosplc.com/media/image-library.aspx
For further information:
ASOS plc | Tel: 020 7756 1000 |
Nick Robertson, Chief Executive | |
Nick Beighton, Chief Financial Officer / Chief Operating Officer Greg Feehely, Director of Investor Relations | |
Instinctif Partners | Tel: 020 7457 2020 |
Matthew Smallwood / Justine Warren / Guy Scarborough |
|
JPMorgan Cazenove |
Tel: 020 7742 4000 |
Caroline Thomlinson | |
Numis Securities |
Tel: 020 7260 1000 |
Alex Ham |
Background note
ASOS is a global fashion destination for 20-somethings. We sell cutting-edge 'fast fashion' and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 80,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.
We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.
ASOS's websites attracted 98 million visits during June 2015 (June 2014: 71 million) and as at 30 June 2015 had 9.7 million active customers1 (30 June 2014: 8.7 million), of which 3.8 million were located in the UK and 5.9 million were located in our international territories (30 June 2014: 3.4 million in the UK and 5.3 million internationally).
1Defined as having shopped in the last 12 months
www.asos.com
www.us.asos.com
www.asos.de
www.asos.fr
www.asos.com/au
www.asos.it
www.asos.es
www.asos.com/ru
www.asos.cn
m.asos.com
marketplace.asos.com
Appendix 1 - Retail sales growth by period1 in sterling
Year ending 31 August 2015
£'000 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% | 2014/15 YTD | YOY% |
UK retail sales | 165,509 | 24% | 65,861 | 36% | 158,386 | 27% | 389,756 | 27% | ||
US retail sales | 34,932 | 8% | 19,596 | 35% | 44,461 | 43% | 98,989 | 27% | ||
EU retail sales | 86,339 | (1%) | 49,889 | 24% | 105,844 | 21% | 242,072 | 13% | ||
ROW retail sales | 78,456 | (5%) | 35,847 | 7% | 77,333 | (2%) | 191,636 | (1%) | ||
International retail sales | 199,727 | (1%) | 105,332 | 19% | 227,638 | 16% | 532,697 | 9% | ||
Total retail sales | 365,236 | 9% | 171,193 | 25% | 386,024 | 20% | 922,453 | 16% |
Year ending 31 August 2014
£'000 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% |
2013/14 | YOY% |
UK retail sales | 133,667 | 37% | 48,373 | 21% | 125,070 | 44% | 65,131 | 27% | 372,241 | 35% |
US retail sales | 32,253 | 28% | 14,496 | 41% | 31,012 | 13% | 14,550 | 0% | 92,311 | 19% |
EU retail sales | 87,295 | 69% | 40,331 | 57% | 87,406 | 36% | 41,353 | 16% | 256,385 | 44% |
ROW retail sales | 82,450 | 19% | 33,454 | 3% | 78,564 | (1%) | 39,890 | (4%) | 234,358 | 5% |
International retail sales | 201,998 | 38% | 88,281 | 29% | 196,982 | 15% | 95,793 | 4% | 583,054 | 22% |
Total retail sales | 335,665 | 38% | 136,654 | 26% | 322,052 | 25% | 160,924 | 12% | 955,295 | 27% |
Year ending 31 August 2013
£'000 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% | 2012/13 | YOY% |
UK retail sales | 97,713 | 28% | 39,866 | 23% | 87,091 | 38% | 51,357 | 55% | 276,027 | 34% |
US retail sales | 25,280 | 56% | 10,271 | 48% | 27,549 | 58% | 14,578 | 61% | 77,678 | 57% |
EU retail sales | 51,780 | 29% | 25,677 | 53% | 64,457 | 54% | 35,794 | 89% | 177,708 | 51% |
ROW retail sales | 69,083 | 39% | 32,593 | 34% | 79,285 | 36% | 41,433 | 26% | 222,394 | 35% |
International retail sales | 146,143 | 38% | 68,541 | 43% | 171,291 | 45% | 91,805 | 51% | 477,780 | 44% |
Total retail sales | 243,856 | 34% | 108,407 | 35% | 258,382 | 43% | 143,162 | 52% | 753,807 | 40% |
1 Periods are as follows:
P1: four months to 31 December
P2: two months to 28 February
P3: four months to 30 June
P4: two months to 31 August
Appendix 2 - Retail sales growth by period1 at constant currency
Year ending 31 August 2015
£'000 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% | 2014/15 YTD | YOY% |
UK retail sales | 165,509 | 24% | 65,861 | 36% | 158,386 | 27% | 389,756 | 27% | ||
US retail sales | 34,932 | 9% | 19,596 | 25% | 44,461 | 31% | 98,989 | 21% | ||
EU retail sales | 86,339 | 6% | 49,889 | 34% | 105,844 | 37% | 242,072 | 23% | ||
ROW retail sales | 78,456 | 1% | 35,847 | 13% | 77,333 | 4% | 191,636 | 5% | ||
International retail sales | 199,727 | 4% | 105,332 | 25% | 227,638 | 23% | 532,697 | 15% | ||
Total retail sales | 365,236 | 12% | 171,193 | 29% | 386,024 | 24% | 922,453 | 20% |
Year ending 31 August 2014
£'000 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% |
2013/14 | YOY% |
UK retail sales | 133,667 | 37% | 48,373 | 21% | 125,070 | 44% | 65,131 | 27% | 372,241 | 35% |
US retail sales | 32,253 | 28% | 14,496 | 45% | 31,012 | 24% | 14,550 | 10% | 92,311 | 25% |
EU retail sales | 87,295 | 60% | 40,331 | 55% | 87,406 | 41% | 41,353 | 24% | 256,385 | 45% |
ROW retail sales | 82,450 | 27% | 33,454 | 15% | 78,564 | 12% | 39,890 | 4% | 234,358 | 15% |
International retail sales | 201,998 | 39% | 88,281 | 34% | 196,982 | 25% | 95,793 | 13% | 583,054 | 28% |
Total retail sales | 335,665 | 38% | 136,654 | 30% | 322,052 | 31% | 160,924 | 18% | 955,295 | 30% |
Year ending 31 August 2013
£'000 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% | 2012/13 | YOY% |
UK retail sales | 97,713 | 28% | 39,866 | 23% | 87,091 | 38% | 51,357 | 55% | 276,027 | 34% |
US retail sales | 25,280 | 56% | 10,271 | 52% | 27,549 | 52% | 14,578 | 59% | 77,678 | 55% |
EU retail sales | 51,780 | 40% | 25,677 | 58% | 64,457 | 48% | 35,794 | 77% | 177,708 | 51% |
ROW retail sales | 69,083 | 39% | 32,593 | 34% | 79,285 | 34% | 41,433 | 30% | 222,394 | 34% |
International retail sales | 146,143 | 42% | 68,541 | 45% | 171,291 | 42% | 91,805 | 49% | 477,780 | 43% |
Total retail sales | 243,856 | 36% | 108,407 | 36% | 258,382 | 40% | 143,162 | 51% | 753,807 | 40% |
1 Periods are as follows:
P1: four months to 31 December
P2: two months to 28 February
P3: four months to 30 June
P4: two months to 31 August
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