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20 Jun 2013 07:00
20 June 2013
UBC Media Group plc
("UBC" or "the Company")
Contract for video content distribution
UBC announces partnership with Rightster to distribute Entertainment News.
UBC is pleased to announce that it has signed an agreement for online video distribution and advertising sales with Rightster, the video distribution and monetisation specialist.
The partnership will see Rightster using UBC's content to launch an Entertainment News channel on YouTube. Joining the fastest growing news content Multi Channel Network on YouTube, Entertainment News will benefit from video search engine optimisation, social media seeding and cross promotion as well as premium media sales and sponsorship opportunities.
Rightster will also distribute UBC's Entertainment News to other online publishers in their 2,000 strong network, offering two-minute, self contained bulletins of entertainment news content twice a day at key 'watch times'.
Advertising sales will be handled by Rightster who will share revenues with UBC and have paid an advance against these sales as a demonstration of their confidence in the success of the partnership.
Simon Cole, Chief Executive of UBC commented:
"Finding partners through whom we can create new revenue streams for our existing skills and content, with little or no incremental cost is a key strategy for UBC. Rightster have demonstrated their belief in the ad-funded model and have impressed us with their rapidly growing network of publishers."
Charlie Muirhead, CEO and Founder of Rightster commented:
"Entertainment News has been at the forefront of delivering the UK's biggest breaking showbiz news, until now its strength been across radio and we look forward to supporting them to continue this across the multi platform world. Partnering with Rightster allows UBC Media Group plc to focus internal resources and funds on content and strategy while we manage the complexity of achieving reach and revenue"
Enquiries:
UBC Media Group | 020 7453 1600 |
Simon Cole, Chief Executive | |
Chris Dent, Finance Director | |
finnCap | 020 7220 0500 |
Charlotte Stranner/Rose Herbert - Corporate Finance | |
Victoria Bates - Corporate Broking |
Notes to Editors
About UBC Media Group
UBC is quoted on the London Stock Exchange's AIM market. UBC is a leading provider of digital content, software and mobile applications. The Group is the largest independent producer of radio programming for the BBC and a provider of entertainment programming to commercial radio stations throughout the UK. Its software division, Unique Interactive, is a global supplier of digital radio text and data services.www.ubcmedia.com
About Rightster
Rightster manages and operates the world's fastest growing digital distribution, marketing and monetisation network that connects global media rights owners, publishers and marketers, providing the visibility and control required to optimise the commercial value of online video.
Rightster provides a "connect once - distribute to many" solution that allows rights holders to extend the reach of their live and pre-recorded video content to audiences globally via all the leading online media destinations, branded portals, social networking sites, connected TV/gaming platforms and specialist blogs. The solution comprises a managed suite of services that can either complement or provide a low risk alternative to in house investment in digital skills and systems. www.rightster.com
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