26 Apr 2010 07:15
26 April 2010, London
UBC Media Group plc
('UBC Media' or the 'Company')
UBC announces further radio stations join iPhone 'App' network
Further to its announcement on April 14th, UBC Media Group plc ("UBC") is pleased today to announce the signing of agreements with a further 4 radio groups who will join its network of mobile applications based around Apple's iPhone.
UBC's software division, Unique Interactive ("UI") is developing and supplying iPhone and other mobile platform applications ("Apps") to radio clients for free in return for selling advertising space within the applications. Revenue from the advertising, which is being sold by the 'Lynx Content' internet advertising business acquired by UBC last year, is then shared between UBC and the radio station client.
Today the Jazz FM, Tindle Radio, Orion Media and UKRD/TLRC radio groups join the network, which already includes UTV plc's radio stations and Planet Rock. This brings the total number of radio stations for whom UBC will be producing mobile applications to 45 with a total combined weekly reach of just under 7 million listeners.
The purpose-built Apps will allow users to listen to their radio station wherever they have wifi or a mobile signal, but importantly will also provide a wide range of additional features for them to enjoy such as instant programme reminders, listen again and social network interaction.
The advertising network will launch early next month with an App for talkSPORT as part of the station's build up to the World Cup, the other stations will launch their Apps over the next 3 months.
UBC has experience in the development of advertiser network projects in commercial radio. In 2000 it began to develop a network providing traffic and travel news to the UK radio industry; a business it sold in 2009 to American company Global Traffic Networks for £10.9m in cash.
Simon Cole, Chief Executive of UBC said: "The rapid growth of our network demonstrates the momentum in what I believe will become an increasingly important market for radio stations. Consumer habits are changing and streamed listening on mobile devices is the fastest growing area of overall radio listening. I believe that the new iPhone radio network combines perfectly UBC's core strengths of content and related technology and we expect it to be a major part of our commercial offering in the future."
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Notes to Editors
About UBC Media GroupUBC is the market leader in the supply of audio content to the radio industry in the UK. The Company is the largest independent producer of radio programming for the BBC and a provider of entertainment programming to commercial stations throughout the UK. Its software division, Unique Interactive, is a global supplier of digital radio text and data services. The Company is also part of the MXR Digital Radio Multiplex consortium.
About Unique InteractiveUnique Interactive are a division of UBC Media Group plc, a UK public company quoted on the London Stock Exchange. Founded in 1999, Unique Interactive leads the field in Digital Broadcast Data Services supplying standard and bespoke products, services and consulting to broadcasters worldwide. Specialising in over-the-air data services, Unique Interactive supplies systems that integrate with existing broadcast technology adding extra value for consumers, and creating solid revenue opportunities for broadcasters. We currently supply DLS Display Text and Electronic Programme Guide services to a number of UK and US radio groups. As a market leader in broadcast data service provision and an innovator in a new and emerging field of Interactive Radio, Unique Interactive has been involved with a number of high-profile industry consultancy projects.
About Lynx ContentLynx Content are a division of UBC Media Group plc, a UK public company quoted on the London Stock Exchange. Founded in 1988 and acquired by UBC Media Group in August 2009, Lynx Content are experts at using radio, online and mobile content to allow brands to reach consumers in compelling and cost effective ways. They are behind some of the largest radio campaigns in the UK and the most clicked video content on the web.
Enquiries
| UBC Media Group plc | Tel: 020 7453 1600 |
| Simon Cole, Chief Executive |
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| Seymour Pierce Limited | Tel: 020 7107 8000 |
| Mark Percy, Corporate Finance |
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David Banks, Corporate Broking