Jon 086 - Avoid these shares?4 Nov 2010 19:21
Good idea...more for me to buy then :-)...seriously this is a tunaround that has so far recieved little attention. This management team I assure you are top draw, this is a great price at 3x PE. I haven't read the Times article but the essence of this company is Premium Cakes and Bread which are having a hard time in the recesssion, so they diversify into the 'Free From' category. A new category in all of the top four multiples. Its not an exciting category no real brands no heavy promotional activity and some joke it's 'free from customers'. But it serves a functional need, the number of people with intolerances is growing that's why the top four supermarkets have made room for it. Its not a fad but a long term solid trend...one you could argue is recession proof..has low compeition..great margins and gives FIF a financial umbrella. So the Times might **** off the category but it makes a lot of financial sense...loook at the growth figures in the preliminary results report. Oh and this company has been aquisition hungry.....they are in a strong negotiating position... Zelda