RE: Bigsofa13 May 2016 09:30
Great find. Thank you, RichGas.
Great article on Big Sofa as pioneer in the industry - no wonder not many know about yet so early entry to next level tech.
Note last paragraph in article:
The market research potential of all this has barely been scratched, partly because the unstructured nature of photo and video data makes it hard to analyse. If social media research is “qualitative on a quantitative scale”, then photo and video may be “ethnography on a quantitative scale”. Some pioneers like Big Sofa are carving out a niche in gathering, analysing and distributing searchable video content for market research purposes, and expanding the definition of what market research can deliver in the process.