Customer/consumer data is gold23 May 2023 13:57
I have spent the morning listening to experts talking about health & nutrition and the primary learning was that in this space, “data is gold”, but the insights derived from that data, is the commercial benefit.
So, this made we think about what Matt said in the CEO overview in the annual report:
“One of our greatest assets is our global customer base of over 16 million THG Beauty and THG Nutrition active customers“.
“The insights gained from these customers informs our daily decision making ……..firmly positioning us as the market leader in this space”
On top, there’s all the non-THG consumers that receive goods via Ingenuity from Coke, Mondelez for example.
Imagine how much customer/consumer data THG has.
So, here’s an alternative hypothesis….
What if the sum of the parts valuations are not acceptable because the Board know the value of their “data” (gold)….but bidders are not recognising it or valuing it appropriately and therefore are not prepared to pay for that benefit too?
For info. On what people pay for customer/consumer data, look up the company Dunnhumby. Tesco bought into them circa 10 years ago.