RE: MM linkedin21 Jul 2023 07:53
“Today is bittersweet.
This morning THG announced we’ve sold our incubator brand division, OnDemand, to Management. They’re being backed by Gordon Brothers, a multi-billion $ US finance firm.
It’s bitter because the division holds a special place for me and THG. Yet it’s sweet because the long-serving Management team now own it. They’ve more than earned the opportunity.
Leigh Amery joined THG as a Finance trainee 18 ½ years ago. I think he was our 7th employee back in 2004 - cheap labour! After training to be an accountant, Leigh moved into various commercial roles becoming MD of OnDemand c4 years ago.
18 ½ years’ service is unheard of in today’s modern world. Most people quit when the going gets tough, which it does at some point. He and his 50-person team deserve the right to shape the next chapter for OnDemand.
The £3m sale proceeds is small to THG, but the heritage of OnDemand is massive. Everything at THG has been born out of this division through the years. It’s the original THG business we started nearly 20 years ago. 6-months after start-up, we couldn't survive by selling CDs alone, so Ingenuity was formed, selling our brief expertise to other retailers and competitors 😂
We quickly won big contracts with the likes of Asda & Tesco, which saved us. Ingenuity was just 2 developers sat in OnDemand back then, vs. a 4,000 strong global THG Ingenuity team today.
Our moves into Nutrition and Beauty also started in OnDemand back in 2008. Early trials in these categories gave us the confidence to bet the farm in 2010/11, risking everything buying 2 tiny online businesses: LOOKFANTASTIC.COM and Myprotein. This created the Nutrition and Beauty divisions we have today.
So why sell OnDemand?
In our first year on the LSE, it became clear that the UK market penalises businesses operating in more than one sector. THG has 3 highly profitable divisions in Nutrition, Beauty, and Technology, each with enviable global positions in their sectors. Not ideal for the LSE!
Investors often scratch their heads as to why THG has always been valued on the LSE at less than what the individual divisions should be worth if listed separately. This is why PE interest in THG is always so strong. It’s basic math.
Add OnDemand as a 4th division, a loss-making incubator division, then we’re really wasting our time and money. Imagine the multi-faceted models of the big US tech firms like Amazon or Meta operating from the LSE 🤣 It just couldn’t happen.
Even if OnDemand was to create another billion $ division for THG, it doesn't change anything. So, it’s time to unshackle both the Management team and the division and see if they can do it again, this time for themselves 💪
Yes, it’s bittersweet, but we will stay close - after all Ingenuity will continue to power OnDemand’s technology. I for one will be cheering on Leigh and the OnDemand team every step of the way.
(pic is with Leigh and Adam Kn