Launch of MyProtein Wellness from LinkedIn5 Jun 2024 14:16
“We're excited to share that this week marks a key milestone for Myprotein as we launch Myprotein Wellness 🎉
The Wellness category exists to work alongside everything Sports Nutrition & Performance, to offer the other side of the coin and remove the one-dimensional barrier to health & wellness. Wellness represents 360 living, showcasing how customers will perform at their best when they look after their whole self.
Our vision to become the world's most empowering health movement means championing everyone to live healthier and active lives, and the Wellness category will be instrumental to support this. We want to put everyone in control of their own health and wellbeing journey & empower healthier choices both physically and mentally, everyday.
In line with our brand mission, our science-backed product range offers everything our audience will need to support their balanced, active lifestyle. Products include superfood blends and wholefoods ingredients packed with goodness, essential vitamins, healthy snacks and weight management proteins, blends and smoothies that offer quick, balanced solutions for the 41% who say that they don’t have the time to maintain a healthy lifestyle. And there’s some very exciting new product launches in the pipeline to continue expansion of the range.
This is a huge step for Myprotein - becoming the hub for everything Health, Fitness and Wellness. Our audience set the goals, we deliver proven support to help reach them.
Our Head of Brand for Wellness Claire Perry commented on the launch...
“This is a huge milestone for Myprotein as a brand. As leaders in the Sports Nutrition space, it only felt right that we use our expert voice to educate our customers on the holistic approach to Sports Nutrition, and how the choices they make outside of training and exercise will impact how they perform. We’ve seen through our extensive customer research that wellness is multifaceted- it’s not just your typical yoga/Pilates class in isolation, it’s incorporating healthier habits into your everyday that improve your overall physical and mental wellbeing. We see Myprotein's role being to facilitate healthier choices around nutrition, exercise, even sleep and mental wellbeing, and empower our audience to make better decisions for their own personal circumstances. Because everyone's journey is different.”
An exciting week for Myprotein, you can see the category live on our website
https://lnkd.in/eUmw85z2
Congratulations to the teams for bringing this to life!
#myproteinwellness #myprotein #wellness #milestone”
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