RE: THG birthday1 Jul 2024 15:43
Matt on LinkedIn:
“20 years ago today, everything changed for me and those around me.
On 1 July 2004 THG's journey began when we launched our first website, thehut.com, selling CDs, DVDs & Games.
Despite all the excitement in the build-up to launch, disappointment was quick to arrive. The lack of any sales on the first day was ominous, with John Gallemore rightly voicing his concerns. John, like me, had remortgaged his house to support an idea I’d had about building an online business. Neither of us knew anything about CDs/DVDs, tech or online, and we looked set to pay the price. The pressure was on.
We didn’t have Google ads at launch, the focus was just getting live. But we still thought people would find our new website and we’d get some sales. Oh, if only it was that easy….
We had Google ads up and running after a few days, and the sales trickled in – but at a cost! The ads were costing more than our product margins, and so each sale was loss making. FFS!
John had backed me with everything he had, and it was blatantly obvious that both the idea and business plan were “pants”:
1. We’d no scale and so our margins were tiny
2. With no margins, we couldn’t afford marketing
3. The tech provider charged us fortunes for just breathing
4. We'd very little cash
Being in a fight for survival just days after launch was a sickening feeling. We’d no option but to pivot fast, and so pivot we did.
Firstly, we recruited 2 developers, fed them pizza & coffee, and left them to build us an inhouse platform.
In 2004, barely anyone had a website and so we called every UK retailer to see if we could launch them online, using the tech we were soon to launch. Incredibly, despite being a brand-new company, with no track record and only a handful of staff, Asda agreed we could launch them online with an entertainment range. This was divine intervention 😇
Within 12 months of starting, things were changing. We’d built our own tech from scratch (the birth of THG Ingenuity), launched a major UK grocer online and had scale in the Entertainment industry. While stress and pain never seemed too far away, at least we’d found a path to survival.
20 years is a long time and yet it’s flown by. Even though THG now has £2bn of Sales and thousands of staff across the world, the feeling of fighting for survival is engrained in our culture.
John always plays down his role at THG, but I can tell you he’s been critical from the get-go. I couldn’t have picked a better human to partner with through the years, riding the highs and lows of building THG.
I admire John as a man - his integrity, passion and morals are second to none. I've relied on his loyalty far too many times, knowing he's the man to step up in any difficult situation. While John paid off that mortgage a long time ago, he still wears that pained look to work every day that makes me nervous 🤣
I wouldn’t have wanted to take this journey wit