RE: Trading Update9 Jan 2025 11:11
@moniman, agree APN vs Myprotein valuation looks an anomaly, but we have to compare apples with apples.
Strip out Beauty, as it is a fundamentally different and lower margin business (selling lots of 3rd party product) and let’s just focus on Myprotein.
>6x revenue, but historically lower profitability 12.5 % target EBITDA vs 25% APN
Whilst lower margin, I’d argue THG’s heavily invested D2C client relationship and business model is far superior and more resilient with subscription/repeat order and direct customer relationships. Unfortunately market can’t look past dire numbers of 2024 (-10%+ topline and -50% bottomline due to rebrand apparently!), more challenging D2C customer acquisition post Covid, and margin volatility due to whey prices (albeit that effects APN also).
Granted Myprotein is a much more developed international business & brand, and emerging product innovation/partnerships.
But what matters are the numbers. So with a return to Myprotein growth in 2025 and stable margins, and meaningful progress in the offline strategy to support growth, I can see a path to £1billion valuation for Myprotein in the short to medium term. To get past that I think a “ strategic premium from a global FMCG operator is required.