RE: Banijay - no immediate plan to buy!4 Jun 2025 16:49
Just my opinion - your welcome to have your own.
In the recent panel discussion at SXSW London, Banijay CEO Marco Bassetti's responses regarding the potential acquisition of ITV Studios suggest a level of ambiguity that could indicate he is deflecting or withholding information. When directly asked if Banijay is buying ITV Studios, Bassetti's initial response was a hesitant "No, well," which implies uncertainty or a lack of commitment to a clear denial. His subsequent refusal to provide a firm answer when pressed further raises questions about transparency.
Bassetti's focus on the broader theme of industry consolidation during the discussion may serve as a strategic deflection. By emphasising the necessity of scale in the media industry, he shifts the conversation away from the specific inquiry about ITV Studios, potentially to avoid revealing any strategic intentions or negotiations that may be ongoing.
Additionally, his comments about the importance of leverage in negotiations with streaming platforms and the need for significant investment in infrastructure suggest that Banijay is positioning itself for future opportunities, which could include acquisitions. This context may imply that while there are no immediate plans, the door remains open for future discussions or actions regarding ITV Studios or similar entities.
Overall, Bassetti's evasive language and the strategic framing of his comments could indicate that he is indeed trying to deflect attention from potential acquisition plans, leaving room for speculation about Banijay's future moves in the industry.
Either way, ITV will outperform IMO.