So how would you do it?19 Dec 2022 10:00
How would you manage the announcement of a transformative cancer drug? One with worldwide implications for oncology and also for the potential financial effects on the market.
You don't just put it all out there in an RNS just before the christmas/new year break and hope that all the important people you need on board are paying attention.
Seems to me that they have come up with a pretty good plan. Have set up a series of events designed to engage all the people that they need to.
Today's RNS is simply waving the look over here flag, very loudly.
Once new year is over another RNS and release of important data will be the 'I told you so' RNS.
There is then a few short weeks for the PR machine to do it's work so that 23rd Feb is fully attended. Full release of data and the RNS to end all RNSs, maybe?
They also need time to engage with and spark interest from the various government agencies worldwide (FDA etc....).
Looks to me that they have put in place a carefully thought out plan of action.
We have the look over here RNS today, I will be keeping my eyes out (on stalks) for any/all news from about AVACTA. They have started the ball rolling.....