RE: Interview With Franz Ferdinand6 Aug 2021 12:50
Sloane and Roley,
I've listened to the interview and after you filter out all the "super, amazing, awesome, sniffs and unbelievable number of you knows" there's not a lot there. However a few points; Franco says Bidstack is focused on attracting brand advertising, I'm no expert but I see digital mediums as more to do with PPC and actual sales. Is a new digital medium good for a brand's image, which you may have spent £Ms and years building up? Secondly he mentions Adverty/Frameplay/Admix as competitors, are they also just using brand ads (simply putting the name in front of eyeballs) or are they using ads which get people to do something? If I were a client would I use IGA to enhance my brand's image, a new medium which might damage my brand? Mmmm...?