RE: RNS19 Jun 2025 12:46
Vascular, your posts are really good ones.
Just to remind ourselves of some of the facts behind Skin+Cell:
The products have been designed in collaboration with Marionnaud/Watsons to fill a gap in the top end of the market, so we have a high quality product that is market focussed.
It is a unique patented product. The only one that gets the treatment through the skin to the cells.
There are a lot of women, and men, in this world that want to protect their skin, to look more attractive, to prevent the signs of ageing and to protect against the damage caused by the sun. Just think about the number of women in the film industry, television, marketing and so on. I would guess that any woman would use products like this if they can afford it. But a heavy caveat - we have not tried it yet and we have not had customer feedback yet.
HIgh street retail is in a terrible state and dying. We know that. Rather than Watson selling the products on line why shouldn't Incanthera do it themselves. Influencers and direct marketing on line is the future and it's here now.
The skin moisturiser market in 2024 was $11bn.
If the distribution had taken place via Marionnaud/Watsons, Incanthera would have paid 50% of the gross margin to a partner. With the direct distribution channel, this is no longer the case. However, the direct marketing agency is working on a success based royalty model. I'm assuming they will get 10% of sales revenue. I'm assuming a 10% product cost and 10% for the agency, leaving an 80% gross margin.
Incanthera is at an early stage with this product and market. Delays will happen and mistakes will be made. We are all human. There are dozens of good AIM businesses out there that are selling at a fraction of fair value. As these businesses get de-risked the share prices increase. The same is true for Incanthera. Patience is not the most common attribute of private investors but many of these businesses will reward shareholders over time.
I will not say GLA as this usually means good luck me. Luck has little to do with investing IMO.