RE: SKIN TEST5 Jan 2022 11:02
Paulcon2021,
Yes, thank you Mr Brandon for helpfully explaining the thinking behind the name choice. It has been chosen as a lifestyle choice, presumably to gain repeat sales of the Skin Tracker Subscription Plan. Whether these subscription repeat sales can be achieved in mass remains to be seen. We do not know how many of the 30,000 registered users are subscription plans or paid for subscriptions as Newuncle has said.
Deep Verge promoted the subscription plan heavily with its product Stoer but it only led to breakeven on modest sales. Admittedly, the company said the product was designed and launched to demonstrate proof of concept for Labskin. Interestingly Stoer has an enhanced brand name with "Skincare for men" underneath the name
There is IMO a huge market out there for the Spot Check that could lead to subsequent purchases or Subscriptions. To achieve paid for sales growth to utilise the 20,000 per month test capacity we now have in the UK and the emerging 20,000 per month test capacity each in the USA and China from June 2022 (I think) - 60,000 per month in total - I suspect we will need an enhanced product brand name.
Health & Beauty Skin Test
SkinTrustClub
seems to tell much more to our beautiful ladies.
With Häagen-Dazs we all know it for great ice cream. The taste tingles our senses. I do not think SkinTrustClub as a brand name alone alone will excite or inform consumers to buy the product. I hope I am wrong as this is the path the company has chosen. But I cannot see any downside for the company to enhance the brand name to make it more obvious what is being sold. I would be interested to know what brand experts would say to this. Donald Miller said in his book that if you want to build a story brand "Clarify Your Message So Customers Will Listen".
Our unique product has IMO the potential for enormous rapid sales growth. Perhaps the app will be developed further to facilitate this and cosmetic companies will come to use the product as an "own label" product. I do hope the company will look at enhancing the product name to help achieve explosive sales growth we all want to see.
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