RE: rush to the bottom16 Oct 2021 13:52
"ODX will not be retailing it. The distributor will. The margins are their business, not ours."
Absolutely, but when you are competing with full validated test at £9, and who knows what other tests will come in cheaper, you can margin away to your hearts content, but you won't sell a test for £15, or £12, if someone is selling them for £9.
The salient point being, all the chat of the last year from many here that said they weren't that worried about the gov contract because the private sector is were the big bucks was, citing ODX making many times per test what they would get from HMG, might be wishing for that single multi-million non-competing customer of HMG afterall, compared to a open unvalidated marketplace where the test is competing within a £9 delivered retail sector, and where the end customer can simply pick the cheapest valid product.