RE: State of Adtech & Tremor's Proposition27 Feb 2021 20:15
A most refreshing and insightful post - SP180,
Of course there are challenges in every business/industry, we can all agree on that, to only highlight them negatively without considering the positives indicates an imbalance, this is where we are with stt1.
The ad tech ecosystem is such a huge and complex field that it takes some effort to understand the workings and the scenarios.
Partly because ad tech is changing so rapidly, as new communication technology develops and spreads, and also because the inner mechanisms are obscured by terms that often just have three letters to unravel.
SSP, DSP, DMP, CTV, VOD, and many more.
Even if you can understand each abbreviation it is difficult to work out which company operates the better solution now and is planning future systems that will cope better with changes in the ecosystem to come.
We have transmission technology, advertising business models, and then the workings of the markets to consider.
Also acquisitions and expansion abroad.
No investor and no company can have certainty in the light of the above, therefore we remain cautious but reasonably optimistic since huge opportunities are out there for the taking.
If stt1 doesn't like it he can clear off!