LOOP is a gamble1 Apr 2021 15:32
The penny has finally dropped for me on why the share price is so restrained: LOOP is effectively a gamble.
The reason being that LOOP is in the middle of what must be a very risky pivot: from providing its own remote meetings solution to being a telephony provider for Microsoft.
Historically their product has been the remote meetings software that has attempted to differentiate itself from its many competitors by, above all, better resiliancy to poor network conditions and higher call quality. So no wonder the market reacted badly when the pandemic hit and it turned out that their differentiated solution was in no way worth the money comared to the many alternatives. And let's face it, Zoom and Microsoft employ top-tier engineers and there's every reason to believe that they will be able to catch up with whatever advantages LOOP currently has for the "Professional Services" niche where the high call quality is particularly important.
Somewhat to their credit, management appears to have accepted the above and so is dropping the investment in the software (which the consumer market voted against with their feet) and is instead focussing on their connectivity infrastructure, relationships with global telephony providers, and strong compliance offering. This Cloud Telephony offering is front and centre of their recent update, with quotes including "The market spotlight is squarely on the cloud telephony market", "The cloud telephony market is forecast to become a $26 billion market by 2024", and talk of 2021 being a "transitional year".
So in many ways this is a recovery play, but with the attempted recovery somewhat accelerated. And the market has plenty of reasons to be cautious:
- we can't get away from the core truth that when the sh*t hit the fan and we all had to work from home, very few companies choose LOOP's core product offering - their remote meeting software - which means they're clearly doing something wrong
- they talk of their Cloud Telephony solution being "internationally differentiated" - but is it? How wide is their moat, if at all? The market is being asked to form an opinion on this on very little information.
- they describe Cloud Telephony as "enabling customers to make and receive external phone calls via Microsoft Teams". Note that Microsoft already offers this capability directly (see link at the bottom). You have to pay for extra licensing, and it looks like there is some degree of faff in setting up and maintaining the system, but it remains to be seen how much additional value LOOP offers to make their stuff worth paying for. Again, their big differentiator is that their telephony network is designed for resiliancy and higher quality calls - so it sounds like the same set of customers for both Cloud Telephony and Remote Meetings, hinting at a risk of cannabalism.
Microsoft external phone calls link: https://docs.microsoft.com/en-us/MicrosoftTeams/set-up-calling-