RE: Morning all9 Feb 2024 08:39
It is high risk Taverham, and I appreciate your views, but I was up at 5am and gave it further thought, and think its interesting that L&G named Dunkerton as the acquirer, when I believe, as posted below, that they did not need to do so. I felt that was coincidental, as I had been saying to myself yesterday I hope we will get a sign.
Trying to look at it objectively, I honestly don't think he will get another chance to do this, it's now or never time. Personally, I don't think he wishes for one moment to see this go under, his wife's business is thriving, and I honestly think he will turn Superdry around given a chance, and he's already been shaping up obviously for paring back on shop rents, closures, etc, which in reality, is what all retailers have been looking at since the pandemic. Everyone now shops online, we're polluting the atmosphere less by travelling less, and the couriers are doing en masse deliveries so it's a little more sustainable.
Take for example QVC, the shopping channel, they offer 60 day money back returns, no questions asked, they want you to try their products, live in them, use them, wash them, because they know the consumer, once they have the items at home for a while, and think they've got 60 days and then forget when the 60 days ends, are probably less likely to return them, it's amazing how marketing psychology works. Gone are the days of playing fast or slow music as you tramp around the stores in person!