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"Ted Baker was worth more than £1.2bn [(same as Superdry at its height)], but after limping on following the forced departure of founder Ray Kelvin it sold for £211m last year" (2023)

£211m is 5 times our current mcap! my musings

"in the fashion business there are "ups and downs" says Superdry founder Julian Dunkerton with some understatement. "It's part of the journey, it doesn't frighten me.""

source: The Guardian

As regards redundacies, I doubt many shop staff are long terms, most will be youngster probably on short term or loose contracts so to speak imo.

Neil777 you are not going to get in lower for your 10%, you did the same thing on he1, and it becomes so obvious.

It will not go in to admin. All the directors would have to agree, and they will lose out, so what's the point, when it's still trading and is in the process of awaiting monies from the sale of various assets that helps to pare down operations in the interim?

Also, enter a CVA, and that's it, the company would have no credit lines whatsoever, so it's nt worth their while to do so.

It will also destroy all their goodwill. Dunkerton will not allow that.

It also means the administrators aact as agents of the company in any sales, what's the point of that given the indications here? As such, if they appointed administrators, the administrators cannnot give any warranties about any assets sold, and so its therefore unlikely that anyone could purchase the assets using any finance/credit lines, as finance houses would be loathed to take the risks on their money.

So it's not going to happen and to make sure it doesn't happen, that is why Dunkerton will secure the survival of his 'baby'.

My guess is he's going to buy around 1.4/5 mill shares a week right up to 1 March, and he will then table his offer on 1 March, which will be his birthday. What a memorable birthday that would be and what a present to himself to take back the brand he created over 20 years ago. my musings.

Humpy, it's been around for 20+ years, and it's still going, it just needs to revamp which is never easy, but I reckon that's the plan, Dunkerton will take it back, and do a big bash next year for his 60th with a new look SuperDry. My musings.

And that's two days prior to the expiry of the ighest sp date for the past 12 months as far as I can see, so it will cost! again, my musings, as nothing is guaranteed and dyor.

I'm going for an announcement on 1 March! His birthday :)

Got it, finally found the missing clue I wanted, as daft as it might sound, finally found it back on Candlyn Property Developments of Dunkerton on Companies House website, his directors registration form shows his date of birth as 1 March 1965! Bingo, I had a suspicion it might be that date, but more up to date filings in recent years don't seem to provide his exact date of birth, neither does Wiki, but it's there on that document dated 6/4/1995.

This is going to be one hell of a birthday I feel. His 60th is next year though, he must be planning something big with this for an announcement next year on his 6oth when its well and truly back in his control! my musings

Https://www.rpc.co.uk/perspectives/rpc-big-deal/takeover-code-what-has-changed/

Sorry I meant PI_Winner

Going back to this highest price paid malarchy, the highest price paid in the last year was 3 March £1.31 from what I can see. Think I'e remembered that correctly from the chart on here. So if that is correct, then assumedly the bid can't be any less. It then falls away gradually from that date onwards.

This is why I stated about the possibility of an extension under the code, because Dunkerton might want to get past that 3 March date, we just don't know. If he decides to bid formally before that, then I would expect a small premium on top and so a bid of around the £1.50 marker. What's your thoughts PI_Investor? Why did Dunkerton indicate his intentions so that it forced an earlier date that I think what was envisaged under the Takeover code? was his hand forced? Also, anyone know, Holder still has in excess of 9 million shares, is it possible he could transfer some shares to Dunkerton and delay notification? He could do it right up to the deadline? and I believe directors can transfer shares to each other, so who knows what the situation is, especially as notifications seem to be somewhat delayed?!

https://burlingtonslegal.com/insight/when-do-you-need-to-make-a-mandatory-offer-under-the-takeover-code/

Should say fitness attire by the way!

Just going back to Idris, because I can't help myself, the hollywood heart throb, and Luther poster boy, he owns shares I believe in a relatively new and thriving fitness venture called Tala. So when people say it's rubbish to speak about collaborations, I actually think it should be a part of the mix.

Also, Idris announced last year that he actually has another son, whom he had kept secret. I think is age is around 31! Makes me wonder who that guy is modelling on the SuperDry website, the really cool looking dude :) could he be related?

Personally, I think SuperDry will continue as a more upmarket clothes retailer but much pared down, and they will introduce a younger element subisidiary, and I quite like SuperDry DNA, but this is just my musings!

Should be an interesting week ahead :)

MMs have a habit of performing flash crashes on popular shares, which means they could flash crash the sp right down to 15p or so in seconds so that stop losses are triggered if they have takers queuing for shares. Personally, I have never used them for this very reason.

Someone asked about the ownership overview of the company. The last I saw was 37.58% insiders, 1.07% mutual funds, 0.10% other insti investors, 61.25% public companies and individual investors.

This was on Tipranks.com but might well be out of date now with Dunkerton buying more shares.

The deadline for the bid is not necessarily 1 March, Dunkerton can ask for the TakeOver Panel to consent to extend it. Here is the relevant section from the RNS.

"In accordance with Rule 2.6(a) of the Code, by not later than 5.00 pm on 1 March 2024, Julian Dunkerton must either announce a firm intention to make an offer for Superdry in accordance with Rule 2.7 of the Code or announce that he does not intend to make an offer for Superdry, in which case the announcement will be treated as a statement to which Rule 2.8 of the Code applies. This deadline will only be extended with the consent of the Takeover Panel, in accordance with Rule 2.6(c) of the Code."

And for those who say he could dip out of it and back away, REPUTATION is key here, his brand is built on REPUTATION. if he collaborates say with Idris Elba, REPUTATION is key.

Have a good weekend all.

Next week will be fun :)

Morning.

You've all missed something which I think is a key factor, and this is why research is so important imo.

I've mentioned a few times about collaboration.

It's the buzz word in the designer industry, has been for a few years.

LV collaborate.

Versace collaborates with Fendi

It's the in thing to combine trends and styles and to vastly increase the customer brand base.

I've been following Jade Holland Cooper for some time.

One of Jade's and Julian's closest friends is Idris Elba.

Idris Elba has recently started his own clothing brand but it's in its infancy.

Do I smell a collaboration with a well known personality?

Yes I do.

I believe there is also a connection with Ralph Fitzgerald in the States, this guy is a very upmarket designer/clothier and is well respected in the industry in New York as a case in point.

So, do I forsee a collaboration if Dunkerton takes this private?

Yes I do.

Who with? Idris Elba.

Is financial backing an issue?

Definitely not, whichever way I look at it.

Do I think Dunkerton will bid?

Definitely, my money is well and truly on it.

My Views.

Do Your Own Research.

Your decisions, your risk, your money.

I'm staying put.

Evolve, your adversarial and somewhat challenging stance from last night, which was very much draining to say the least, has now been tempered by a very eloquent and well constructed and challenging argument put forward by OrangeMoon. So much so, that you have waved the white flag of surrender, as I see it, and although there is no apology for the constant bombardment of me last night, I gracefully accept your well wishes.

Just to make clear my investment to save further argument, I bought in initially at between 15-19p some 10 days or so ago. I then sold the profit I had of 50K towards the back end of last week, not knowing which way this might pan out on opening of this week. However, as this week has progressed, I have re-invested that 50k profit, clearly at a higher sp than before, but I still remain well in profit by some 40k, and I am very much heartened by the signal from JD through L&G that he is indeed accummulating, we assume, of course, to reach that all important 30% holding, whereupon it now looks odds on favourite that he will make a bid in an effort to take the company private.

There are no guarantees with this sort of investing, it's effectively all or nothing, does JD buy out or doesn't he? If he does, those invested will hopefully be a little bit richer than they are today. If he doesn't, the company either remains publicly listed and the sp flounders whilst it attempts to navigate the winds of change, or it goes to the wall, but presently it is by no means a dead donkey, as they will have money coming in as mentioned in the interim results summary. There is, of course, always the prospect that an outsider will swoop in to try and buy the company out on the cheap, but this is what makes this all the more compelling in my view, that JD will not hang about, he needs to get it across the line, and with only 99 million shares in circulation, and he holding a third of those nearly, if he has to pay a bit extra to secure the backing of shareholders and to get the deal done swiftly, so be it, I don't think he will sit there and wait, and risk a competitor taking first mover advantage so to speak. On the other hand, yes, it makes it more thrilling for investors should a bidding war ensue.

It could all fall foul, that is the risk, but that's what we all do, whether we use our brains, or decide to rely on AI in some capacity, we find our own formula through whatever means to satisfy ourselves that the risk is worth taking, but just remember this, AI has to be set up by the human brain in the first place. A human had to devise the programme/algo upon which it will then run! I'm just an old fashioned girl, not a guy by the way, who prefers to draw up a list of pros and cons on paper for myself with a biro!

Thank you OrangeMoon for your kind and also informative input. I hope we will be riding off in to the sunset of the Orange Moon with our swag bags of profit, courtesy of JD and SuperDry under his control again. Nite all.

Actually, I think I got the right end of the stick, as most of my shares were purchased 10 days or so ago at between 15-19p! I was the one who said yesterday, well, well, well, look at that rns naming Dunkerton as the buyer, and if that wasn't a great sign, then what is. I also don't doubt my ability to interpret who is offeree and who is offeror and what is going on. StarBright, you're fired!

Superdry plc

Ord GBP0.05 309,335 40.15

Superdry plc

Ord GBP0.05 190,946 40.15

Top one, HL Fund & Share a/c

Bottom one HL Stocks and Shares ISA

what's your problem Don Broco? don't even bother answering.