RE: The Line Has Been Drawn29 Jul 2024 18:34
I think you have to get away from this simple view of Ryanair/Easyjet/Wizz/Jet2 being in the same business. OK, they're all budget airlines. But they are also not as simple as petrol stations selling petrol.
Ryanair: super cheap. By most accounts, not that nice. From what I can tell, no holidays business. Fundamentally about flying off to sun or weekends in Barcelona/Paris etc.
Jet2: I don't know enough, but a bit of a hybrid airline/holiday company, that is paying Jess Glynne's mortgage.
Easyjet: cheap. Pretty nice, in my opinion. Similar destinations to Ryanair, but also has the holiday business.
Wizz Air: this is the one I know most about. It's not really a holiday airline, or much. More than anything, it's the migrant worker airline. People who were born in Poland, Romania, Hungary who are living in Western Europe who are going home to see their family now and again. There's a slide about this in one of their presentations. It's something like 70% of their traffic in the past decade. But also, you just look at their route map and flights. They have more flights to Bucharest than Faro, more flights to Cluj than Malaga.
Now here's something I just did: cost of flights to Malaga vs Cluj in summer. Malaga is cheap. Around £90 return. But the prices to fly to Cluj or Bucharest are pretty wild if you haven't already booked. You're looking at £350-400 return. So my guess is that Wizz are going to take a bit of a hit on the sun flights like Ryanair, but the family flights to Eastern Europe are still a good business.